With US consumers switching to crossovers, the large station segment in the country has declined. As a result, Volvo is ending US sales of its V70 after the 2010 model year. It's possible that Volvo will exclude station wagons from its offerings completely within a year.
Meanwhile, BMW of North America will not import the next generation of the 5-Series Touring, which will go on sale elsewhere in May.
Doug Speck, CEO of Volvo Cars of North America, said that sales of the station wagons have dropped in the US because buyers are switching to crossovers such as Volvo's XC60 and XC90.
At the New York Auto Show, Speck said that Volvo is "following the customer" and that in fact, Volvo is thinking about ending sales of the smaller V50 wagon in the US after the 2011 model year.
Speck explained that the size of the segment has narrowed significantly but the V50 will stay for another year because there is "a bit more energy" in the small wagon segment. This move is a significant one for Volvo; it has been selling station wagons in the country since 1957.
Volvo introduced the V70 in the US in 1998; the V50 debuted in 2005; and the V40, its predecessor, went on sale in the US in the late 1990s.