BMW announced Pandora availability for 2011 model year vehicles

Article by Christian Andrei, on April 27, 2011

BMW car owners can now download the free Pandora internet radio iPhone app at -- the first third party app approved for the new BMW Apps feature. BMW of North America announced that all model year 2011 and 2012 BMW vehicles that have the BMW Apps option can stream Pandora internet radio through the iPhone app.

As soon as the iPhone is linked to the vehicle, the vehicle’s existing controls can operate the Pandora’s personalized radio functions.

Just like the BMW Connected app features, the Pandora integration is smooth and glitch-free. MY 2011 BMW drivers can take advantage of Pandora features like ease in accessing current stations, creating new stations, rating tracks, and bookmarking the songs.

Stephan Durach, Director of the BMW Group Technology Office, said that the “seamless integration” of a service like Pandora showcases the new BMW Apps’ “enormous potential.”

Durach added that this function is being offered throughout the BMW product range in a manner that’s “simple to access and safer to operate.” The BMW Connected iPhone app can also be downloaded for free from the Apple App Store.

BMW apps, with its flexible design, permits a unique incorporation of smartphone functions, taking the in-car inclusion of iPhone, online and entertainment functions to the next level. BMW Apps uses the brand’s usual display and controls to make sure that each function is easy, comfortable, safe and intuitive to use while reducing driver distraction.

An iPhone can be linked to the car using a USB cable or via the middle armrest that has an accessible snap-in adapter. When the phone is connected, it can be saved whereas functions can be operated with the car’s steering wheel buttons, on-board monitor and iDrive controller.

BMW Apps, priced at $250.00, is included in the BMW 2012 model and the 2011 models produced from March 2011 and beyond. The BMW Connected App as well as the Pandora app can be availed without cost at the Apple App Store.

More about Pandora

Pandora allows people to get the music they desire anytime and anywhere via connected devices. By means of single “seed" input: favorite song, artist or genre, personalized stations start immediately.

Pandora’s personalization is powered by the Music Genome Project, a well-detailed handmade musical taxonomy, by means of musicological "DNA" plus continuous feedback of listeners to personalized stations from a growing collection of recordings amounting to hundreds of thousands. Millions of people in America activate Pandora to listen to their favorite music

Press Release

Pandora Now Available for Model Year 2011 BMW Vehicles

BMW of North America announced today that the free Pandora® internet radio iPhone app, the first third party app approved for the new BMW Apps feature, is now live and available for download at

Beginning today, all MY 2011 and 2012 BMW vehicles equipped with the BMW Apps option will be able to stream Pandora internet radio through the iPhone app. Once the iPhone is connected to the vehicle, the Pandora personalized radio functions are operated by the vehicle’s existing controls. The Pandoraintegration, like the BMW Connected app features, is seamless.

Popular Pandorafeatures available to MY 2011 BMW drivers include the abilities easily access existing stations, create new stations, thumb-up or thumb-down tracks, and bookmark songs.

“The seamless integration of a highly desired service like Pandora demonstrates the enormous potential of the new BMW Apps,” said Stephan Durach, Director of the BMW Group Technology Office. “We are pleased that we are able to partner with Pandora in order to now offer this function across the BMW product range in a way that is simple to access and safer to operate.”

"We're excited that BMW is making Pandora available to customers across its full range of vehicles and that drivers will be able to tune into their personalized radio stations from the road,” said Jessica Steel, Executive Vice President of Business Development for Pandora.

Customers can download the BMW Connected iPhone app, which is also available for free from the Apple App Store.

The flexible design of BMW Apps allows unprecedented integration of smartphone functions, taking the in-car integration of iPhone, entertainment and online functions to a whole new level. BMW Apps adopts the familiar BMW display and controls to ensure that all functions can be operated comfortably, simply, safely and intuitively while minimizing driver distraction.

The iPhone is linked to the car either via USB cable or through the center armrest with an available snap-in adapter. Once connected, the phone can be stored and all functions are operated using the vehicle’s iDrive controller, steering wheel buttons and on-board monitor.

BMW Apps is available on model year 2012 and 2011 BMWs produced from March 2011 onwards for $250.00. The BMW Connected App and the Pandora app are now available for free at the Apple App Store.

About Pandora®
Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.

Topics: bmw

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