BMW approved X7 production especially for the United States

Article by Andrew Christian, on April 1, 2014

BMW approved the seven-seat X7 crossover especially for the United States simply because the German carmaker simply cannot just ignore a market for a BMW product, according to chief executive Norbert Reithofer. During a press briefing before a ceremony to disclose a $1-billion, 100,000-unit expansion at BMW’s Spartanburg site in South Carolina, Reithofer remarked one of BMW’s rivals is the only carmaker offering such a vehicle in the luxury segment, and the “competition needs at least a second one."

Reithofer is referring to the Alabama-built Mercedes-Benz GL, which sales surged 15 percent in 2013 to 29,912 units. He said that the decision to approve the X7 was made in 2013. BMW insiders said the X7 would be available to the public in 2017 or 2018 with the US and China seen as the biggest markets for the crossover.

Harald Krueger, BMW board member for production, remarked that the X7 will not account for the entire 100,000-unit capacity increase at Spartanburg. The site’s expansion will include an extended paint shop, which would allow the carmaker to build more X3, X4, X5 and X6 crossovers.

Reithofer said that BMW will built an X5 plug-in hybrid in Spartanburg using technology and knowledge from its i subbrand. BMW will start selling the X5 plug-in in the US in 2015. BMW is adding crossover models and derivatives due to their growing popularity and also due to the vehicles launched by its rivals, Reithofer said.

Topics: bmw, bmw x7, suv, production

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Bentley Motors has just released the specs of the new Bentayga Diesel. Obviously, we couldn’t wait to share it here since it’s the first ever diesel model to come out...
by - September 26, 2016
A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016