Bmw at the Auto Shanghai 2013

Article by Christian Andrei, on April 9, 2013

At Auto Shanghai 2013, BMW will unveil its newest models and innovative concept vehicles. It is set to debut the BMW Concept X4 to the world. This model brings forward the features of a Sports Activity Coupe into another vehicle segment. With this model, the automaker proves how smoothly the features of a BMW X model can be combined with the qualities of a BMW Coupe.

The BMW Concept Active Tourer will also make its Asian debut at the Shanghai show. This provides a preview of how dynamics and style can be merged with comfort and the practicality of space. BMW is currently preparing to launch the new BMW 3 Series Gran Turismo and BMW M6 Gran Coupe models in Asia.

BMW i will also be presenting the BMW i3 Concept and BMW i8 Concept at Auto Shanghai 2013. The BMW i3, the first series-produced model of the brand, will be launched in 2013, first in Europe and then in other parts of the world. With these models, BMW is confident that the brand will be able to make a mark in the expanding auto market in China.

Last year, the BMW Group was able to increase its auto sales in mainland China by 40.4% to 326,444 units. Furthermore, China has taken on an increasingly bigger role as a local production site. Since 2003, the Shenyang factory has been building the BMW 3 Series and BMW 5 Series models.

The BMW X1 will also now be produced at the Tiexi factory that opened in 2012. The BMW Group is also set on expanding its local R&D capabilities. In addition, its creative network in China has been joined by a Designworks USA Studio, a ConnectedDrive Lab and a Technology Office. These three innovation centres are now all based in Shanghai.

Topics: bmw, auto shanghai

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