Bmw, Audi and Daimler expect better sales in Europe, despite predictions

Article by Christian Andrei, on August 25, 2010

European car sales in 2010 are predicted to drop by at least 1 million units but BMW AG, Audi AG and Daimler AG, the top three luxury brands, are quite optimistic and think that they will achieve better results. In an interview with Automotive News Europe, BMW sales boss Ian Robertson said that this year, BMW will be launching "a lot of new products," which it didn't have much of last year. 

According to European automakers association ACEA, the recent arrival of the X1 had boosted BMW's first-quarter European sales 7.9% to 137,337.

BMW anticipates further gains with the release of the new-generation 5 series, which dealers have started to receive last month.

With the upcoming debuts of the Mini Countryman and second-generation BMW X3, Robertson thinks that BMW has a product momentum going. Last week, CEO Dieter Zetsche was at Mercedes parent Daimler's annual shareholders meeting in Berlin.

He said that Mercedes-Benz's global sales will rise quicker than those for the overall industry this year, with help from its new E-class model line. Mercedes will be relying on the high demand in Europe, where it sold over 40% of its cars in the first three months of the year. 

Meanwhile, Audi CEO Rupert Stadler expects that the launch of new models such as the A8, A1 and A7 will push the brand to continue to grow this year. In the first quarter, Audi's sales in Europe were up 4.2% to 154,408 units.

Topics: bmw, audi, daimler, europe

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries