Bmw, Audi and Daimler expect better sales in Europe, despite predictions

Article by Christian Andrei, on August 25, 2010

European car sales in 2010 are predicted to drop by at least 1 million units but BMW AG, Audi AG and Daimler AG, the top three luxury brands, are quite optimistic and think that they will achieve better results. In an interview with Automotive News Europe, BMW sales boss Ian Robertson said that this year, BMW will be launching "a lot of new products," which it didn't have much of last year. 

According to European automakers association ACEA, the recent arrival of the X1 had boosted BMW's first-quarter European sales 7.9% to 137,337.

BMW anticipates further gains with the release of the new-generation 5 series, which dealers have started to receive last month.

With the upcoming debuts of the Mini Countryman and second-generation BMW X3, Robertson thinks that BMW has a product momentum going. Last week, CEO Dieter Zetsche was at Mercedes parent Daimler's annual shareholders meeting in Berlin.

He said that Mercedes-Benz's global sales will rise quicker than those for the overall industry this year, with help from its new E-class model line. Mercedes will be relying on the high demand in Europe, where it sold over 40% of its cars in the first three months of the year. 

Meanwhile, Audi CEO Rupert Stadler expects that the launch of new models such as the A8, A1 and A7 will push the brand to continue to grow this year. In the first quarter, Audi's sales in Europe were up 4.2% to 154,408 units.

Topics: bmw, audi, daimler, europe

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries