BMW boss Norbert Reithofer expects to have faster growth than market

Article by Christian Andrei, on March 13, 2012

BMW boss Norbert Reithofer revealed that he anticipates faster growth for the Group compared to the market as a whole this year, with Rolls-Royce and MINI hitting new sales records. He disclosed during the Group's Annual Accounts Press Conference that they are beginning the year with a full order book and a "highly attractive" model lineup. He noted that an "important driver" for the growth will be the latest 3 Series.

Other new and revised automobile models will also be introduced in 2012, one of which is the 6 Series Gran Coupe to be launched in June. The 6 Series Gran Coupe is the company's first four-door coupe, Reithofer revealed. He also stated that a revised 7 Series will arrive in July.

In addition, Reithofer disclosed that BMW is targeting new record sales and pre-tax earnings for this year, "providing the global economic climate does not take a turn for the worse". He was also eager to re-enforce the Group's environmental credentials again, stating that its Efficient Dynamics strategy is a success story. He added that this strategy makes their automobiles "even more attractive" and maintains their value at "a high level" for a long period.

In 1995, the fleet average of BMW in Europe was more than 200g/km for carbon dioxide. Currently, it has now been reduced to 148g/km while keeping an average power output of 173hp throughout all the models. Reithofer commented that the EU has set a new carbon dioxide goal of 130g/km for all European vehicles to meet by 2015. He added that they are "totally confident" that they will meet this target.

He further stated that the ActiveHybrid models are "another step in this direction" and that this concept will be available on the new 5 Series, 3 Series and the upgraded 7 Series. On the other hand, he recognized that the EU discussions regarding a further drop to 95g/km average all automobile fleets in Europe for 2020 present a "significant challenge."

When it comes to innovative technology and aesthetic appeal, BMW’s upgraded 7-Series is able to meet the highest global standards. The car represents athletic elegance and superior driving experience in the luxury sedan segment. Moreover, the new 7-Series reaffirms its sporting prowess and stylish presence this 2012 with expressive new design features in both its front and rear. While its dimensions only changed marginally, its overall height dropped by 8 mm, emphasizing its sweeping lines with its extra expression and the perfect balance of its dynamic proportions.

From the front, the BMW 7-Series’ long and broad bonnet gives it an expressive and elegant profile. The bonnet’s precise contour lines actually draw the eye to the car’s upright new kidney grille as these lines extend forward. Moreover, the kidney grille's chrome surround is larger now and its slats have a new arrangement, making it more prominent. It also reinforces the car’s road presence. Also, the car’s optional new LED headlights, together with their elegant accent strip as well as their distinctively BMW corona rings, accentuate the new 7-Series’ unmistakable appearance.

The car’s large, full-width air intake, which dominates the modified front apron’s lower section, is now divided into three sections, with chrome bars marking the outer sections and adding more depth to the sporty looks of the car. A couple of narrow vertical air intakes, meanwhile, sit beyond the LED foglamps, at the right and at the left of the wide intake. The air intakes are part of what they call "air curtain" technology, which helps achieve lower fuel consumption at high speeds by forcing air to aerodynamically flow around the car’s front wheels. The air curtain’s design represents a great technological advertisement for BMW’s EfficientDynamics strategy.

What truly defines the BMW 7-Series’ sporting and elegant silhouette are its hallmark BMW proportions, which include a short front overhang, a long wheelbase, a long and sweeping bonnet, and a set-back passenger compartment featuring a coupe-like roofline. Another new design feature that stands out is the indicator, which is integrated into each exterior mirror’s lower section and which makes it safer to drive.

Lastly, the car’s powerful rear exudes a sense of sporting assurance. Meanwhile, horizontal lines and a subdivision of the car’s rear into a number of levels lowers the car’s height visually. On the other hand, the design of BMW’s familiar L-shaped rear lights, which are linked by a stunning chrome strip, remain unchanged.

Topics: bmw, sales

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