BMW boss Norbert Reithofer expects to have faster growth than market

Article by Christian Andrei, on March 13, 2012

BMW boss Norbert Reithofer revealed that he anticipates faster growth for the Group compared to the market as a whole this year, with Rolls-Royce and MINI hitting new sales records. He disclosed during the Group's Annual Accounts Press Conference that they are beginning the year with a full order book and a "highly attractive" model lineup. He noted that an "important driver" for the growth will be the latest 3 Series.

Other new and revised automobile models will also be introduced in 2012, one of which is the 6 Series Gran Coupe to be launched in June. The 6 Series Gran Coupe is the company's first four-door coupe, Reithofer revealed. He also stated that a revised 7 Series will arrive in July.

In addition, Reithofer disclosed that BMW is targeting new record sales and pre-tax earnings for this year, "providing the global economic climate does not take a turn for the worse". He was also eager to re-enforce the Group's environmental credentials again, stating that its Efficient Dynamics strategy is a success story. He added that this strategy makes their automobiles "even more attractive" and maintains their value at "a high level" for a long period.

In 1995, the fleet average of BMW in Europe was more than 200g/km for carbon dioxide. Currently, it has now been reduced to 148g/km while keeping an average power output of 173hp throughout all the models. Reithofer commented that the EU has set a new carbon dioxide goal of 130g/km for all European vehicles to meet by 2015. He added that they are "totally confident" that they will meet this target.

He further stated that the ActiveHybrid models are "another step in this direction" and that this concept will be available on the new 5 Series, 3 Series and the upgraded 7 Series. On the other hand, he recognized that the EU discussions regarding a further drop to 95g/km average all automobile fleets in Europe for 2020 present a "significant challenge."

Topics: bmw, sales

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