BMW brand outgrew Audi and Mercedes-Benz in June 2013 thanks to China, US

Article by Anita Panait, on July 10, 2013

The BMW brand outpaced luxury rivals Audi and Mercedes-Benz in global sales in June 2013, boosted by demand from China and the United States. BMW posted a 9-percent hike in sales in June to 153,075 units. In the same month, Audi grew 5 percent to 140,300 units while Mercedes gained 8 percent to 131,609 vehicles.

For the first half of 2013, the BMW brand surged 8 percent to 804,000 cars, widening its lead over Audi to 24,000 in June from 11,000 in January. Audi and Mercedes both grew 6 percent in the first six months of 2013, each posting sales of 780,500 and 694,000 respectively. Frank Schwope, an analyst at NordLB, remarked that they expect BMW to continue its momentum in the second half of 2013. He noted that the design of BMW cars has improved and the carmaker is ahead on fuel-saving technologies. Despite that, Audi and Mercedes are still aiming to surpass BMW by the end the decade.

Germany's largest luxury carmakers are maintaining output in July and August to meet demand for premium vehicles overseas. BMW Group sales, which include the Mini and Rolls-Royce brands, grew in all of its major market save for Europe in June.

The group posted a 9-percent drop in sales in Europe last month and a flat rate in the first half of 2013 to 436,483 units. BMW Group logged a 21-percent sales gain in the US to 33,645 vehicles and a 44-percent surge in China to 34,481 units. According to BMW, its unusually high growth in China in June was attributable to a summer model changeover from the BMW 3 series to the BMW 3 series long-wheel base.

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