BMW brand sales grew 10% in first 8 months of 2014

Article by Christian Andrei, on September 12, 2014

BMW brand posted a 6-percent surge in sales in August to 126,152, thanks to strong performance in China and the United States. The August surge helped the brand log a 10-percent jump in sales in the first eight months of 2014 to 1.15 million cars – there allowing BMW to hang on to its lead in global luxury car sales.

At near second is fellow German luxury carmaker Audi, which sold 1.13 million vehicles in the eight-month period for an 11-percent leap. Not far behind is Mercedes-Benz, which sales grew 11 percent to 1.09 million cars and SUVs in the same period.

As for the whole BMW Group – which includes the core brand and the Mini and Rolls-Royce marques – its sales gained 5 percent in August to 145,902 cars, and 7 percent in the first eight months of the year to 1.33 million.

BMW sales chief Ian Robertson said in a statement that the carmaker is confident it would top 2 million sales in 2014, considering that all three major sales regions are delivering more vehicles this year. Group sales gained 20 percent in China to 298,752 units in the first eight months of 2014. Group sales in the US expanded 5 percent in the January-August period to 245,974 vehicles.

The group was also able to post a growth in Europe at 3 percent to 563,246 in the same period. The group’s Mini brand, however, was not as fortunate as the core brand this year.

Its sales dropped 6 percent in August to 19,504, and fell 9 percent in the first eight months of the year to 175,658 -- no thanks to a model change of the Mini Hatch.

Topics: bmw, sales

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