BMW Brilliance Automotive to build an electric car under Zinoro brand due in 2014

Article by Anita Panait, on April 18, 2013

BMW Brilliance Automotive Co., a Chinese joint venture between BMW and Brilliance Automotive, plans to build an electric car that will be marketed under the newly created Zinoro brand. The electric car will be built by the joint venture at its Tiexi plant in Shenyang, China and will be rolled out in the first quarter of 2014.

BMW Brilliance Automotive remarked during a press conference last week that Zinoro means "honoring promises." The joint venture also builds the BMW 3 series, 5 series and X1 in Shenyang. The Chinese government requires foreign carmakers producing vehicles in China to create new brands for their local joint ventures.

The joint ventures of General Motors, Toyota, Honda and Nissan have already started marketing their own brands. The Toyota, Honda and Nissan brands are stored with models produced on the carmakers' old vehicle platforms. On the other hand, BMW said that group sales in China surged 5 percent year-on-year in March 2013 to 32,200 units, helping it retain its position as the country’s second-largest luxury carmaker.

BMW posted a 7.4-percent jump in brand sales the first three months of 2013 to 80,570 units. Audi, which currently leads the China luxury car market, posted an 8-percent hike in China in the first quarter of 2013 to 102,810 units. Mercedes-Benz suffered a contrasting fate after seeing its sales drop 12 percent to 45,440 units.

Topics: bmw, electric car

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries