BMW Brilliance Automotive to build an electric car under Zinoro brand due in 2014

Article by Anita Panait, on April 18, 2013

BMW Brilliance Automotive Co., a Chinese joint venture between BMW and Brilliance Automotive, plans to build an electric car that will be marketed under the newly created Zinoro brand. The electric car will be built by the joint venture at its Tiexi plant in Shenyang, China and will be rolled out in the first quarter of 2014.

BMW Brilliance Automotive remarked during a press conference last week that Zinoro means "honoring promises." The joint venture also builds the BMW 3 series, 5 series and X1 in Shenyang. The Chinese government requires foreign carmakers producing vehicles in China to create new brands for their local joint ventures.

The joint ventures of General Motors, Toyota, Honda and Nissan have already started marketing their own brands. The Toyota, Honda and Nissan brands are stored with models produced on the carmakers' old vehicle platforms. On the other hand, BMW said that group sales in China surged 5 percent year-on-year in March 2013 to 32,200 units, helping it retain its position as the country’s second-largest luxury carmaker.

BMW posted a 7.4-percent jump in brand sales the first three months of 2013 to 80,570 units. Audi, which currently leads the China luxury car market, posted an 8-percent hike in China in the first quarter of 2013 to 102,810 units. Mercedes-Benz suffered a contrasting fate after seeing its sales drop 12 percent to 45,440 units.

Topics: bmw, electric car

If you liked the article, share on:


Login or Create new account to add a comment!


We’re all excited as the year comes to an end especially as there are several things we’ve highly anticipated. Like always, the car industry has something new to offer; that’s...
by - October 28, 2016
Fuel economy is now an everyday term we hear and read in the automotive world. Just recently, some car manufacturers got into serious trouble for claiming false statements with regard...
by - October 28, 2016
More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016