BMW CEO says political initiatives key to hiking i3 sales

Article by Christian A., on March 30, 2015

Norbert Reithofer, chief executive of BMW Group, views political initiatives in several of its key markets as important in helping boost sales of its i3 electric compact car. He remarked that when a government offers tangible incentives for e-mobility, the registration figures for model soar.

He cited the situation in Norway, which is offering a charging structure that allows parking and charging of EVs for free – resulting to sales of around 2,000 i3s in the country in 2014. The Norwegian government also levies no sales or registration tax on EVs.

California, meanwhile, offers financial subsidies to purchase battery-powered cars and BMW sold around 3,000 i3s in the state last year. California also allows EV drivers to use dedicated highway carpool lanes.

In Shanghai, the BMW i3 is not subject to a restrictive licensing process, which means that buyers could save over EUR10,000, Reithofer said. EV buyers could also avail of incentives from a number of European markets like the United Kingdom and France.

Likewise, EVs are exempted in Germany from paying the annual vehicle tax for 10 years. Reithofer is urging the German government to do more to push EVs, adding that the “ball is in now in the court of policymakers.”

He said that Germany needed to “pick up the pace” when it comes to electric mobility. Germany is targeting to have 1 million EVs on its roads by the end of the decade and would offer further incentives to boost the appeal of EVs.

BMW will commence the rollout of the i3 across its global DriveNow car-sharing fleet this spring, starting in London, then in San Francisco in May and in Hamburg, Berlin and Munich in July. Reithofer remarked that the addition of the i3 in the fleet will help boost the acceptance of the technology while broadening its appeal among younger drivers.

Topics: bmw, bmw i3, sales

If you liked the article, share on:

Comments

Recommended

There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries