BMW chooses architecture firm Serie to build Olympic Park pavilion

Article by Christian Andrei, on February 7, 2012

BMW Group, which is London 2012 Olympic & Paralympic Games' official automotive partner, has presented its pavilion design at the Olympic Park. After a competition entered by six architecture companies, the automaker chose the British firm Serie with its revolutionary design that will stand for a noteworthy architectural addition to the Olympic Park, while also mirroring the automaker's deep commitment to sustainability.

 The pavilion of BMW has an area of 800 square meters. It will be erected on a raised site above the Waterworks River between the Aquatics Centre and the Olympic Stadium. Serie's forward-thinking design will utilize river water to deliver a sustainable cooling source for the building before returning this filtered water to the river through an attention-grabbing 'water curtain' feature.

Each of the elements in the BMW pavilion has been designed to mirror the company's legacy in environmental innovation. The two-storey superstructure will be made of steel with high recycled content. Moreover, the structure will use less of the carbon-intensive materials like concrete. Serie co-founder and principal architect Christopher Lee states that the design is inspired by the pavilion in the park -- the Victorian bandstand.

However, instead of having one pavilion, they envisioned nine pavilions grouped together to form a family, he further explains. The top floor will be utilized to highlight the latest automobile innovations of BMW. This floor will house a variety of individual standalone pavilions.

On the other hand, the lower floor will have a number of interactive visitor exhibits, showcasing the automaker's vision for sustainable mobility and support for Team GB and ParalympicsGB athletes such as Tom Daley, Rebecca Adlington, David Weir and Louis Smith through the BMW London 2012 Performance Team program. More than 8,000 visitors are expected to come to the BMW pavilion daily during the Olympic & Paralympic Games.

Topics: BMW

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016