Bmw confident that it can achieve solid gains in second half of 2012

Article by Christian A., on August 8, 2012

Even when the demand in Europe is stagnant, BMW predicts that it will achieve “solid gains” in the second half. It had recorded a record-breaking 5% increase in July sales and a 7.6% climb over seven months. The demand from China had helped in driving sales up for BMW Group brands (which include BMW, Mini and Rolls-Royce) to 135,537 units last month.

In a statement last Tuesday, Ian Robertson, BMW's sales and marketing chief, said that the BMW Group was able to have a successful run in July. He added that BMW anticipates that sales will increase further in the second half of the year with the launch this month of a facelifted 7-series sedan and X1 small SUV.

In the U.S., BMW Group sales increased by 4% to 27,152 units last month and by 9.5% to 185,715 in the first seven months. Sales in China increased by 22.5% to 23,092 units for the month while it reported a 29.6% increase to 182,048 for the past seven months. Sales in Europe grew 1.5% in June but it experienced a 2.4% decline in July to 60,855 units.

From January to July 2012, sales in the region stayed the same at 497,932. In Germany, the group's sales fell by 17.9% in July to 19,041 units and by 3% to 167,900 in the first seven months. Sales worldwide of BMW-brand cars increased by 4.2% to 113,253 vehicles in July and had grown by 7.7% to 860,327 for the first seven months, motivated by the demand for the 3-series sedan, X3 SUV and 1 series and 5 series.

The demand for the Mini Countryman and expansion in the U.S. and China had helped Mini to increase its global sales by 9.6% to 22,083 in June and 7.3% to 173,960 for the first seven months.

BMW’s new 7-Series reinforces its position as the luxury segment’s most innovative sedan. The carmaker’s flagship model series embodies sporting elegance, luxurious comfort, and refined powertrain technology, all in equal measure. And by taking one step up when it comes to product substance, the 7-Series sedan is now set to strengthen its leadership in the segment.

The sedan combines together new LED headlights, state-of-the-art safety technology, upgraded interior plus optimized soundproofing, comprehensive choice of optional equipment, and improved riding comfort so as to create superior in-car experience. Moreover, the new BMW 7-Series sets new efficiency and performance benchmarks with its line-up of optimized or new drive systems, including the most powerful 6-cylinder in-line diesel engine in the world and the 2nd-generation BMW ActiveHybrid 7.

What’s more, the new 7-Series sedan meets the highest standards in terms of innovative technology and aesthetic appeal. It is the epitome of athletic elegance as well as represents supreme driving experience in the luxury sedan segment. The upgraded 7-Series also reaffirms its sporting prowess and its stylish presence in 2012 through its new, expressive front and rear design features. And while its dimensions have only marginally changed, the 8-mm drop in its overall height imbues the sedan’s sweeping lines with additional expression as well as emphasizes the perfect balance of its dynamic proportions.

Topics: bmw, sales

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