Bmw considering a sedan version of the 1-Series

Article by Christian A., on April 24, 2013

BMW is thinking about making a 1 Series sedan, likely to be the direct result of the recent launch of Audi’s A3 sedan and the availability of the CLA-Class from Mercedes-Benz. We learned from Auto Express that BMW expects to achieve gains in the Chinese market if it releases a traditional three-box version of the newest 1 Series.

Buyers in China and the U.S. prefer traditional sedans and are not as fond of hatchbacks. This means that BMW will be up to a challenge if it sells its 1 Series hatchback in China as an entry-level model. This is probably the reason for Audi’s move to make a sedan version of the new 2014 A3 for both China and the U.S. even if this model is offered as a hatchback in Europe. It is for this same reason that the Mercedes-Benz CLA-Class sedan was offered in China instead of the European A-Class hatchback.

When interviewed by Auto Express, BMW sales and marketing chief Ian Robertson said that BMW is “never shy” of entering new segments. He implied that if the proposal to build a BMW 1 Series sedan doesn’t get approved, an entry-level sedan under the Mini brand may be built instead. Notably, the same platform will be used by the next-generation Mini Cooper and future front-wheel drive BMWs just like the next 1 Series.

It’s believed that young drivers in China will be attracted to BMW’s small sedan. The disadvantage of the 3 Series is its high cost while some are predicting that a 1 Series hatch would not do well. BMW is planning to sell the new 2 Series coupe and convertible, which are based on the 1 Series hatchback, in the U.S. A 2.0-liter turbo-four engine that delivers 240 hp is expected to power the 228i. Meanwhile, the M235i will be powered by a turbocharged 3.0-liter inline-six with a 320 hp output. Production of the coupe will begin this November. It’s scheduled to go on sale in the U.S. by early next year.

Topics: bmw, bmw 1-series, sedan

If you liked the article, share on:

Comments

Recommended

Is there anything more exciting than a spoiler? Well, for those who didn't know, there are those who have already seen the Mercedes-AMG Project One (in the flesh) way before...
by - April 25, 2017
Does the Honda Passport ring a bell to you? This was the first ever SUV that was sold by the Japanese automaker, but it was not that successful compared with...
by - April 25, 2017
Wagon buyers who prefer their vehicle to be luxurious, you will have an entirely brand new selection at the latter part of this year. Porsche will start rolling out 4...
by - April 25, 2017
McLaren rejects the idea of creating anything other than a sports car. That means that vehicles that would be ideal for families such as an SUV or a crossover are...
by - April 25, 2017
The new and improved Opel Grandland X is out, and this large SUV is something the European market did not know they would need. Now measuring at 14.7 feet (4.48...
by - April 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries