Bmw delays X1 launch in the United States, ‘blames’ the demand in Europe

Article by Christian Andrei, on January 18, 2011

The Bmw X1 seems to be a best-seller on the European market as the Bavarian manufacturer announced that it will not launch the small crossover in the United States before late 2011. Still, the vehicle may not arrive this year due to hot demand in Europe.

"We are supply constrained," said Jim O'Donnell, CEO of BMW of North America. "As long as they keep selling them, I do not know when we are going to get it." Apparently, the decision to delay the X1 crossover in the United States was made late last year.

For those who don’t know, the Bmw X1 went on sale in Europe in November 2009, and the demand outpaced supply.

"It surprised everybody," said Ian Robertson, BMW board member for global sales and marketing. "It hit a sweet spot, and, given all the other things, it arrived at the right time. It sold out in every single market."

Moreover, O’Donnell said that Bmw will review X1 availability in April, but this means that the X1 could arrive to the United States in September at the earliest.

The delay could also be a strategy as Bmw is currently launching the redesigned X3 crossover in the United States and the vehicle needs to reach its sales goal. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
We really couldn’t deny that quite a number of Audi customers and would-be-buyers are intently waiting for higher performance RS versions of the Audi A4 and A5. Of course, these...
by - January 17, 2017
The Chevrolet Cruze is coming to Australia. But it won’t be known as the Chevrolet Cruze. Instead, it will bear the Holden badge and get the Astra moniker. The 2017...
by - January 17, 2017
As expected, four years after the current generation of the BMW 4 Series was introduced in 2013 with the BMW 4 Series Coupe, the German premium carmaker is implementing a...
by - January 17, 2017
As BMW continues to pursue its plans for the coming years, President-elect Donald Trump gave out a warning to car manufacturers to prevent them from exporting their cars to the...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries