Bmw delays X1 launch in the United States, ‘blames’ the demand in Europe

Article by Christian Andrei, on January 18, 2011

The Bmw X1 seems to be a best-seller on the European market as the Bavarian manufacturer announced that it will not launch the small crossover in the United States before late 2011. Still, the vehicle may not arrive this year due to hot demand in Europe.

"We are supply constrained," said Jim O'Donnell, CEO of BMW of North America. "As long as they keep selling them, I do not know when we are going to get it." Apparently, the decision to delay the X1 crossover in the United States was made late last year.

For those who don’t know, the Bmw X1 went on sale in Europe in November 2009, and the demand outpaced supply.

"It surprised everybody," said Ian Robertson, BMW board member for global sales and marketing. "It hit a sweet spot, and, given all the other things, it arrived at the right time. It sold out in every single market."

Moreover, O’Donnell said that Bmw will review X1 availability in April, but this means that the X1 could arrive to the United States in September at the earliest.

The delay could also be a strategy as Bmw is currently launching the redesigned X3 crossover in the United States and the vehicle needs to reach its sales goal. [via autonews - sub. required]

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