BMW denies targeting Tesla with i series

Article by Anita Panait, on January 28, 2014

There has been an impression that BMW is positioning its BMW i series against the offerings of the popular US carmaker Tesla. Tesla now has the Model S while BMW is launching its i3 compact EV and i8 premium plug-in hybrid. But Ludwig Willisch, chief executive of BMW of North America, is quick to dismiss that notion.

"It's a different concept," he said while speaking to the J.D. Power International Automotive Roundtable. He remarked that their idea from the start was to produce a megacity vehicle for the i3 and to offset the additional weight brought by the batteries through lightweight construction. He said that the major EV maker "has been a nice snowplow for us" in raising public awareness of electric drive.

While he did not name Tesla on his remarks, it was apparent that BMW is considering Tesla. For instance, Willisch grants that BMW's Future Retail initiative that will be launched this year is at least inspired by Tesla's showrooms.

BMW is targeting to have an open, airy retail setting with a number of video screens and no cubicles, "a high tech automotive gallery." He mentioned that the Tesla Model S doesn't match the i series vehicles as a driving machine:  He commented that the Tesla Model S is “very heavy on the braking,” while the i3 feels just like a normal car. “That's a big difference when it comes to driving.”

Topics: bmw, tesla

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The recently concluded 2016 Los Angeles Auto Show has just showcased the new generation Mazda CX-5. And with it comes a rendered version for an MPS variant. Let us see...
by - December 6, 2016
Nikola Motor’s hydrogen-powered semi-trailer truck is highly appealing with its many advancements but don’t expect it to arrive in the near future. In November 2016, Toyota announced the possibility of...
by - December 5, 2016
Usually, it is up to resourceful spy photographers to take clear pictures of vehicle prototypes, especially those that have aroused a lot of interest. The same is true for Project...
by - December 5, 2016
The much-anticipated debut of the new Wrangler will surely happen. As it approaches, we’ve gathered all the latest information released so far. Of course, most are expecting that the next...
by - December 5, 2016
Nissan has announced the pricing for its new commercial pickup line. So for those who have been waiting for Nissan’s official price list (plus a little more info), read on… ...
by - December 5, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries