BMW enters deal with AT&T to enhance wireless services

Article by Christian Andrei, on January 5, 2011

In line with BMW’s decision to concentrate on wireless services, the carmaker has signed an agreement with AT&T for an enhanced suite of connected service to be offered through its mobile broadband network.

Wireless services, including traffic information, safety or infotainment functions, are highly sought after in vehicles but the problem is that the price for these features remains high. That is why these features could only be seen in premium cars, either as standard or optional.

Actually, BMW already has a suite, called BMW Assist; however, this deal with AT&T will further expand its offering.

Glenn Lurie, president, emerging devices, resale and partnerships, AT&T, described this agreement as an “exciting opportunity.” He said that for many years, BMW has been an industry leader in the connected vehicle space.

He added that the company aims to provide the wireless network that will enable drivers to connect to the services and content they depend on. To date, BMW has not revealed the models that will benefit from AT&T services as the deal is still in its early stages.

The details about the contract and its financial terms were also not revealed. AT&T has said that more information will soon be given out about the services and the car models that will feature its products.

Press Release

AT&T to Provide Wireless Services for Enhanced Functionality to Premium Automaker

AT&T, the leader in emerging devices, today announced an agreement with BMW to wirelessly deliver an enhanced suite of safety and infotainment. These enhancements build on BMW’s existing portfolio of connected services – known as BMW Assist – which includes, among others features, direct access to emergency and concierge call center services, traffic information and an online portal for weather forecasts, fuel prices, and news.

Contractual and financial details are not being disclosed. Information on enhanced services will be made available at launch.

“This is an exciting opportunity,” said Glenn Lurie, president, emerging devices, resale and partnerships, AT&T. “BMW has been an industry leader in the connected vehicle space for many years and we look forward to providing the wireless network that will keep drivers connected to the content and services they rely on.”

AT&T created its emerging device organization in late 2008 as part of a strategic initiative to introduce wireless capabilities to a host of new consumer electronics, tracking and healthcare devices, and other applications beyond the traditional handset.

The organization is a key component of AT&T’s business strategy to further grow its wireless penetration and develop new distribution models – and it builds on AT&T’s industry-leading work over the past decade with enterprise customers to enable specialty devices to access its wireless network.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Topics: bmw, united states

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