BMW expects 75% conquest rate for new 2-Series Active Tourer

Article by Christian A., on July 22, 2014

Three of four buyers of the BMW 2-series Active Tourer minivan is expected be new to the brand. Frank Niederlaender, head of product management for BMW’s lower model range, told Automotive News Europe that the Active Tourer will have a conquest rate of around 75 percent.

The carmaker expects the 2-series Active Tourer to capture buyer who would otherwise purchase vehicles like the Mercedes-Benz B class or Volkswagen Touran.

BMW introduced the minivan with an aim of attracting younger families, who typically would remain as customer as they get older. BMW is expecting demand for luxury compact cars to accelerate over the next 10 years faster than for the overall luxury market.

BMW will roll out the 2-series Active Tourer in Europe in September at a starting price of EUR27,200 in Germany. Sales will then follow in China in January 2014 and in the United States early next year.

The 2-series Active Tourer is underpinned by the UKL platform that also underpins the latest-generation Mini. According to Niederlaender, developing a sporty minivan despite the lack of rear-wheel drive was easier thanks to knowledge gained from the Mini brand.

He noted that BMW has gained over 10 years in experience front-wheel-drive cars thanks to Mini. The BMW 2-series Active Tourer minivan will be made availed offer with three gasoline and three diesels engines in Europe.

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries