BMW expects its China car sales to rise more than 30 percent this year

Article by Christian Andrei, on August 27, 2010

BMW sales in China are expected to increase by over 30% this year mainly due to the robust economic growth in this country, according to Christoph Stark, president & CEO, BMW Group Region China.

BMW China's sales volume is predicted to reach 120,000 units in 2010, up from about 90,000 units in 2009. In the first six months of 2010, the carmaker had sold over 75,000 BMW and Mini brand cars in China.

During the launch of a new 5-series sedan in China, Stark told reporters that no one had expected the market "to run so fast this year." BMW, in its joint venture with state parent of Brilliance China Automotive, operates a plant in the northeastern Chinese city of Shenyang, producing BMW 3-series and 5-series sedans.

In 2009, Chinese automakers sold a record 13.6 million vehicles, helping China overtake the US as the world's biggest auto market. China Association of Automobile Manufacturers estimates that China's total car sales will likely increase by 10% to 15 million units in 2010. China is presently BMW's third-largest market.

Stark observed that since the global financial crisis two years ago, the gap between China and the US, the company's second-biggest market, has been decreasing.

He explained that the markets in the US and Europe dropped during the financial crisis but China just "kept going." This year, the premium market (in China) "almost explodes."

He concludes that it is these very different trends that resulted to the "very fast rising" of China in the ranking. He said that by the end of 2010, the sales volume gap between China and the US is estimated to stand at between 100,000 and 150,000 cars.

When asked to comment on the labor disputes in China, Stark said that he was not surprised. He considers it a "part of a maturing process" for the country. He added that he continues to be happy with the condition of BMW's China operations. [via autonews - sub. required]

Topics: bmw, china, sales

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