BMW expects sales growth in 2015 despite bumps in Europe

Article by Andrew Christian, on December 7, 2014

BMW Group is expecting a surge in luxury car sales next year despite lethargic economy in core European markets and some geopolitical risks. BMW sales chief Ian Robertson remarked that the carmaker is seeing more opportunity for growth than downside risks next year, even though the “world has got a few bumps in the road at the moment."

He cited growing demand from the United States, China and parts of Europe for BMW’s optimism. The German luxury carmaker is reiterating its target of topping 2 million cars in sales this year, but is now expecting a "solid" increase instead of a "significant" one. In the first 10 months of 2014, BMW Group logged a 7-percent jump in sales to 1.71 million units with the core brand jumping 9 percent to 1.47 million.

BMW is planning to top 20,000 in sales of its i3 electric four-seater compact in 2015, a figure initially set a goal for this year. For the first 10 months of 2014, the carmaker sold around 12,000 i3s, boosted by demand Norway, the United Kingdom and California.

Robertson admitted that BMW had a slower ramp-up than originally anticipated, but said that the numbers “are running where we expected them to be." He indicated that the carmaker may, over time, cut the model range at its core BMW brand. BMW disclosed in November plans to reduce the Mini range from seven to five models over the longer term.

Topics: bmw, sales, europe

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