Bmw expects strong sales in 2012 thanks to its new models

Article by Christian Andrei, on December 19, 2011

BMW predicts that next year will still be strong even as many are forecasting a gloomy outlook. It is pinning its success on new models like the revamped 3-Series saloon that arrives at showrooms this February. Due to a quickly rising standard of living in China, BMW is able to break many records with its lineup of lean sport coupes and stunning SUVs by catering to an expanding population of young and rich consumers who are conscious about their status in society.

At an event in Munich, Chief Executive Norbert Reithofer told reporters that next year, the BMW brand would have the youngest model lineup of all its core rivals by far. BMW said that it seeks to report earnings before interest and tax (EBIT) of between 8% and 10% of revenue at its core Automobiles division sustainably, beginning next year.

Reithofer doesn’t think that the euro zone will collapse. He said that the group considers the arrival of the 3 Series saloon on Feb. 11 to be crucial to its plans.

That’s because every third BMW that’s bought belongs to the model family that would later have an estate, a full hybrid and a performance M3. BMW said that the demand in China (the most populous country around the world) is a key factor. Twice many consumers in China want to spend significantly more on their next car purchase than those in the U.S. or Europe.

2012 BMW 3-Series expected to boost sales

The compact sports sedan segment all began with the BMW 3-Series Sedan, which has since exemplified the BMW design, performance and sportive tradition. This top-selling premium sedan is now in its sixth generation and its refined yet energetic lines emphasise the mid-size’s dynamic character.

Though it is now larger in all dimensions compared to its previous generation, the new BMW 3-Series still perfectly combines sophistication and sportiness. It also maintains its predecessor’s dynamically proportioned shape defined by the graceful bonnet, short front overhang, elongated wheelbase and set back cabin expected in a BMW.

Front end: sophisticated facets with defined contours

The sportiness of the new BMW 3-Series is highlighted by its wedge silhouette and its wider track (+37 and 47mm at the front and rear, respectively) compared to the previous generation. The front end’s sophisticated multi-faceted appearance also highlights the car’s width and adds to its dynamic character face-on. The car’s stance is also accentuated by the modified upright, forward-slanted grille, which is shaped wider and stockier.

LED accent lights at the top edge provide a flashy twin headlamps effect and eyebrow-like appearance, while the optional xenon headlamps feature corona rings that further underline the signature BMW focused look. The headlamps now reach the kidney grille frame, resulting in a unified facial design that brings extra attention to the sedan’s wide stance. The new BMW 3-Series now features two larger air intakes, whereas the previous version had one central intake.

These new intakes are set beneath the headlamps at the front’s lateral edge, bringing more depth to the sedan’s dynamic frontal design. The main ducts have small vertical intakes at the left and right ends, forming an "Air Curtain". This new design enhances air flow around the front wheels, improving aerodynamic properties and contributing to fuel efficiency even at high velocities.

Topics: bmw, sales

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