BMW eyes to post 5th straight year of record sales in 2015

Article by Andrew Christian, on January 15, 2015

BMW is eyeing to post its fifth year of record annual deliveries, banking on 15 new models and recovering demand in Europe. BMW, however, is only expecting gains of lower single digit level as it tries to deal with cooling demand for luxury vehicles in China, according to Ian Robertson, BMW's board member responsible for sales.

He told reporters at the Detroit auto show that sales should surge in all of the carmaker’s major regions despite volatility in some markets. “We are confident that 2015 will see the momentum we’ve generated in the last years continue," Robertson said in a statement. Among the models that BMW will roll out this year are the 2-series convertible and the coupe-style X6 SUV.

Robertson remarked that BMW still expects some growth in China since the carmaker is moving into many cities where it had not have sales outlets, although the overall growth will be slower than in recent years. As for Europe, he remarked sales should continue to recover, especially in southern markets which started from “a fairly low level."

Robertson also expects a strong sales performance in the United States, where it managed to eke out record deliveries. BMW is trying to protect its global luxury car sales crown that it has held since 2005 from fellow German premium carmakers Audi and Mercedes-Benz.

BMW regained that crown in 2014, after posting an 8-percent jump in deliveries to 2.12 million vehicles, including those of Mini and Rolls-Royce. Its namesake brand logged a 9.5-percent surge in sales in 2014 to 1.81 million cars.

Audi, meanwhile, saw its 2014 deliveries climb 11 percent to 1.74 million vehicles. Audi managed to trim BMW’s lead to 70,619 units from 79,658 a year ago. Mercedes is also catching up by growing 13 percent to 1.65 million vehicles in 2014.

Topics: bmw, sales, record

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016
Have you ever heard of the name Kris Singh? If you’re passionate about cars, you’ve probably come across this name at some point while you scour reports about the latest...
by - September 2, 2016