BMW Financial Services is kicking off “On Demand” service in the United States

Article by Christian Andrei, on July 23, 2012

BMW Group Financial Services will launch a pilot program in the New York metropolitan area next month that offers short-term rentals at its dealerships, according to Ed Robinson, CEO of the captive finance company in Woodcliff Lake, N.J. Starting August 13, customers can make online reservations. The pricing for this service named ‘BMW on Demand’ has yet to be announced.

When interviewed by Automotive News, Robinson said that BMW on Demand is meant to be positioned in the market niche between car sharing and rentals. BMW on Demand rentals are expected to stimulate new-car sales. Robinson said that this pilot program, which is set to run until the end of the year, is limited to just 12 BMW dealerships in New York, New Jersey and Connecticut.

He said that BMW Group Financial Services will keep the title to the cars and insure them. He said that the cars may be in service for maybe a year and after that, dealers have the chance to purchase the cars for resale, similar to how dealerships manage off-lease cars. He said that the dealerships will be paid by the finance company for their service work as well as for the time and effort devoted to the program.

For example, several customers may want to ask for a product orientation when they get a car or have to be at the customer waiting area for some time. Robinson said that these features are not similar to car-sharing programs like Zipcar, where the cars can be picked up from the street right after customers use them. He said that customers could expect BMW on Demand cars to be clean, in good condition, and with ample fuel.

Topics: bmw

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries