Last month, BMW’s worldwide sales continued to grow as it aims to retain its title as the top-selling premium brand by beating out competitors such as Audi and Mercedes-Benz. Last January, the core brand sales increased by 5.9% to 96,183 units. This places BMW at a better position than Mercedes, which saw sales increased by 5.1% to 86,921 last month.
Audi hasn’t revealed how many it sold in January yet but it anticipates that the positive trend in sales will continue in the coming months. In a statement last Wednesday, BMW's head of sales Ian Robertson said that an even more dynamic growth is expected in the second half of the year with the launch of its new models.
Later this month, BMW will launch a new version of its top-selling 3-series model. The overall sales of BMW Group vehicles such as the Mini and Rolls-Royce brands increased by 6.6% in January 2012 to 112,163 units. Its monthly deliveries were boosted with the aid of the sales of BMW's X1-, X3- and X5-series SUVs. Sales of the overhauled X3 SUV increased by 56.2% to 9,348 units in January.
Meanwhile, sales of its small X1 model increased by 5.6% to 7,445 cars in the same period. Its X5 model sold 8.3% more units to 8,872. For the month of January 2012, BMW’s Mini brand sold 11.6% more cars to 15,768. Sales of the Countryman model increased by 59% to 5,575 cars. The BMW Group’s sales in the U.S. (its biggest single market) rose by 5.8% to 19,739 vehicles in January. Its sales in China grew by 30.5% to 26,505 deliveries.