The BMW Group has hosted an official function celebrating the groundbreaking of a new site in Araquari, Santa Catarina in Brazil. The event was graced by Michel Temer, the Vice President of the Federative Republic of Brazil, Raimundo Colombo, Governor of Santa Catarina and Ludwig Willisch, Head of Region Americas, BMW Group.
Willisch remarked during the event that the new site in Araquari is a show of their commitment to Brazil, saying that it represents a new milestone in the BMW Group’s long-term growth strategy. He noted that Brazil, which is one of the fastest growing major economies in the world, is a” market with tremendous potential for the future.” Harald Krüger, member of the management board of BMW AG, responsible for Production, commented that the new site will be the group’s first automotive plant in South America and will be an important element in their international production network.
He added that the new site makes a significant contribution to the BMW Group’s profitable and globally balanced growth. He noted that their strategic principle of “production follows the market,” which was effective in the US and Chinese markets, will also ensure the company’s success in Brazil as an important future market.
The addition of a new site in Brazil allows the BMW Group to further expand its global production network, which in the future will include 29 production and assembly sites in 13 countries on four continents. The Araquari site – comprising a body shop, a paint shop and an assembly facility -- will commence operations in the fall of 2014. [source: BMW]