BMW Group named Jochen Goller as chief of MINI brand

Article by Anita Panait, on September 9, 2013

BMW Group has appointed Jochen Goller as head of all activities of the MINI brand, effective October 1, 2013. Goller, who is currently the Director of MINI UK, was in charge of BMW's marketing activities in China. He joined BMW Group around 14 years ago, gaining inclusive experience in Germany and overseas. 

Goller will be replacing Kay Segler, who will be in charge of expanding the BMW group's communication activities in Asia effective October 1, 2013. Segler is considered as an expert in Asian market, having headed BMW Asia for a number of years.

He was also the top man at Mini between 2004 and 2008. Goller's new role at MINI will be tested by the unveiling of the replacement for the current MINI hatchback at the carmaker's Oxford site in England this November.

The new car will sit on a new modular architecture that will underpin up to 12 BMW Group models. The new MINI will be powered by a number of engines including a new 1.5-liter three-cylinder gasoline turbo. MINI posted a very slight drop of 1 percent in global sales 172,313 units in the first seven months of 2013.

Topics: mini

If you liked the article, share on:

Comments

Recommended

In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries