BMW Group outsells Fiat for the first time in Europe

Article by Anita Panait, on September 19, 2013

German luxury carmakers BMW, Audi and Mercedes-Benz continue to lure customers away from mass-market automakers, thanks to their small car offerings. During a period of six years, the BMW brand managed to up its market share from 4 percent to 5 percent; Audi from 4 percent to 6 percent; the Mercedes brand from 4.5 percent to 5 percent.

On the other hand, volume carmakers like PSA/Peugeot-Citroen, General Motors and Ford have each lost more than 2 percentage points of market share in the six-year period when the European vehicle market was dropping. BMW, Audi and Mercedes were able to gain market shares by offering smaller cars.

BMW Group even managed to surpass Fiat Group's market share in Europe for the first time. Peter Fuss, a partner at consultant Ernst & Young, remarked that luxury carmakers have invaded the compact and small-car segment, with many customers willing to “pay a little more to buy a luxury car."

Mercedes posted a 6-percent surge in European sales in the first eight months of 2013 thanks to strong demand for new small cars such as the A-class hatchback, B class and CLA four-door coupe. The carmaker also logged a 9-percent hike in European sales in August while the regional market dove 5 percent.

Mercedes, which currently has 23 models in its lineup, is planning to introduce 13 all-new vehicles in the next eight years. The BMW brand, meanwhile, saw its August deliveries soar 9 percent, thanks to a Gran Turismo version of the 3-series sedan introduced this year. BMW currently has 21 models in its lineup while Audi has 46 vehicles.

Topics: bmw, fiat, europe, sales

If you liked the article, share on:

Comments

Recommended

The Insurance Institute for Highway Safety gives its Top Safety Pick Award to the 2017 Chevrolet Bolt EV, and they have got videos of it during the crash test procedures...
by - June 22, 2017
The wait is finally over for Dodge enthusiasts; the company will be taking orders for the 2018 Challenger SRT Demon this Wednesday, 21 June. The model will have an asking...
by - June 21, 2017
Earlier this year, German automaker Opel revealed their largest SUV to date, the Grandland X as it made its debut online. The SUV, a European exclusive, comes in a sophisticated...
by - June 21, 2017
As though many would think the Fire Orange is already synonymous to BMW Motorsport, Century West BMW in Lankershim Boulevard, Studio City California went above and beyond in customizing the...
by - June 21, 2017
A lot of people would consider the 2018 Lincoln Navigator an SUV large enough to fit seven passengers comfortably, and still having a lot of cargo space. But not everybody...
by - June 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries