BMW hikes i3 production by 43 percent to meet the demand

Article by Andrew Christian, on April 16, 2014

BMW Group has hiked output of the i3 electric car by 43 percent to be able to meet high demand for the vehicle. In recent weeks, BMW has hiked daily production from 70 vehicles to 100 units at its Leipzig site in Germany, according to production chief Harald Krueger, who noted that the carmaker has already produced over 5,000 i3s since the start of 2014.

The current production rate would mean that BMW could produce up to 20,000 vehicles for full year 2014 – nearly twice the sales number that BMW initially forecasted. BMW commence sales of the i3 in November 2013 in Europe and will start rolling out the i8 plug-in hybrid sports car in June 2014.

Both vehicles from BMW’s i sub-brand feature a carbon fiber chassis to for lighter weight and improved fuel efficiency. BMW disclosed in February that it is building a second production hall at a jointly operated site with SGL Carbon SE to increase assembly of the carbon material.

Krueger said in a statement that BMW is not rolling out the i3 in the United States, which is expects to become largest market for the electric car.

BMW chief financial officer Friedrich Eichiner remarked in October 2013 that the carmaker was mulling a production hike for the i3 as early demand surpassed expectations. At the time, BMW said its received 11,000 orders for the i3 and targeted over 10,000 in sales in 2014.

Topics: bmw, bmw i3, sales, production

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