Amid the flat European market, BMW still hopes that its auto sales this year would break records. Its deliveries in June rose by 4% while it achieved an 8% increase for the first half year. Last June, sales of BMW Group brands (BMW, Mini and Rolls-Royce) broke records with 172,516 vehicles sold. It received a boost from the rising demand in the U.S. and China.
Ian Robertson, BMW's sales and marketing chief, said that achieving a record for 2012 is “well in our sight.” Last month, U.S. sales increased by 3.2% to 27,720 units. It experienced a 10.5% rise to 158,563 in the first six months. Sales in China grew by 13.1% to 23,930 for June and increased by 30.7% to 158,956 for the first six months.
The volume in Europe grew 1.5% in June to 92,686 but had declined by 0.1% to 437,066 in the first half. The BMW brand’s worldwide sales increased by 4% to 139,869 vehicles last month and had climbed by 8.3% to 747,064 for the first half, driven up by the demand for the 3 series, X3 and 1-series five-door and 6 series. Later this year, BMW will launch the 1 series three-door and revised versions of the 7 series and X1, which are expected to raise the volume in the second half.
The global volume of Mini rose by 3.9% in June after having sold 32,337 units. It increased by 7% for the first six months, propelled by the demand for the Mini Countryman and expansion in the U.S. and China. Rolls-Royce sold 1,600 units in the first half, slightly higher than the sales during the same period last year. This brand doesn’t divulge its monthly sales. B
MW brand did better than rival Mercedes-Benz in worldwide sales last month. In June, Mercedes brand sales climbed 0.9% to 121,542 units. Its sales in the first half increased by 6.9% to 652,924. Audi hasn’t yet released its sales results for the month of June and for the first half of the year.