Bmw hoping that the new Z4 will be more attractive to women

Article by Christian A., on August 27, 2010

BMW is hoping that with the new design of the Z4 it will be more attractive to women than the previous model. Between 2004 and 2008, about 200,000 units of the outgoing model have been sold but most of the buyers, between 80 to 90 percent, were men. The new Z4 design is not as masculine as it was previously; it is more floating and round.

The new variant will hit dealers in Germany with a 35,900 Euro ($48,650) price tag. Sales ranking for the Z4 is in this order: the US, which is the biggest market, followed by the UK, Germany, Italy and Japan.

BMW targets to sell more of the new model compared with the preceding one and win over the competitors' customers to their side.

Like it's competitor, Mercedes-Benz, BMW is now replacing the soft top of its roadster with a retractable aluminum top. It takes 20 seconds to open or close the new top.

The latest Z4 comes with a classic roadster form, with a long hood and short overhangs. It is intended to attract enthusiasts of the Porsche Boxster, Audi TT, and Alfa Romeo Spider.

The new Z4 comes with more luggage space making it more practical than the preceding version.

Powerplant options for the Z4 include three in-line 6-cylinder units generating between 204hp to 306hp. BMW is developing a stop-start system for the Z4. Option included in the Z4 sDrive 35i version is a 7-gear, dual-clutch sport auto transmission.

If you liked the article, share on:

Comments

Recommended

Numerous images were leaked at the end of last year. While we’re privileged to have received hints about the anticipated BMW M5 F90, it didn’t give us a full and...
by - April 27, 2017
Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries