BMW i brand campaign launched during Sochi 2014 opening

Article by Anita Panait, on February 10, 2014

BMW of North America officially launched the brand campaign for the BMW i brand during the NBC broadcast of the Opening Ceremony of the Sochi 2014 Olympic Winter Games. BMW purchased NBC’s foreign automotive advertising category during their broadcast of Sochi 2014 and started airing three new BMW i spots: “Hello Future”(BMW i brand), “SHHH” (BMW i3), and “Sightings” (BMW i8). 

Starting Feb. 7, 2014, BMW i will air digital shorts throughout the Games appearing at NBCOlympics.com. BMW i is a ground-breaking and innovative concept for sustainable mobility featuring electric vehicles like the BMW i3, which is the first all-electric vehicle made primarily of carbon fiber as well as the BMW i8 plug-in hybrid.

BMW will start selling the BMW i3 and BMW i8 in the United States in the second quarter of 2014. “It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world-stage,” said Trudy Hardy, Vice President, Marketing, BMW of North America.

“We look forward to making a bold statement about the future of sustainable mobility.” “Hello Future” had its debut during the Opening Ceremony of the Sochi 2014 Olympic Games. It employed the words of inventor, futurist and author of “2001: A Space Odyssey,” Sir Arthur C. Clarke. "Hello Future" offers the arrival of BMW i as proof that the future is as fantastic as Sir Clarke predicted.

Topics: bmw, advertising

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