High demand for the BMW i3 has already resulted to a long list of orders for the battery powered compact model around the world, with buyers having to wait as long as six months before they could receive their own units. According to BMW sales chief Ian Robertson, they have already received around 11,000 orders globally for the i3, with 1,200 taken from the United States.
Buyers face a six-month wait to receive the electric car because of high demand. BMW started selling the i3 in November 2013 and will commence selling it in the US in May, in Asian markets -- including China and Japan -- by the middle of 2014. Robertson told Automobilwoche that around 80 percent of i3 sales were to customers from other brands or to those who had yet to own cars.
Burkhard Weller of German dealership Wellergruppe remarked that i3 sales are better than expected as he himself had sold 30 of them at his Hamburg showroom since he started selling then on November 16.
"The i3 is going fantastically well,'' Werner Entenmann of German dealership Autohaus Entenmann told Automobilwoche, adding that his three test vehicles were completely booked out. BMW Chief Financial Officer Friedrich Eichiner said in October 2013 that strong demand for the car could prompt the German carmaker to increase output in Leipzig, Germany, where production this year will probably reach 10,000 vehicles.
BMW is also rolling out another model from the i-series – the i8 plug-in hybrid supercar -- in Europe in the spring. BMW production chief Harald Krueger recently remarked that the carmaker will not add a third model to the i range until it could get a better idea of demand. While BMW has trademarked the I series through to number i9 -- hinting at the extent of its ambition -- Krueger said the carmaker currently has no plans to add a new model.