BMW i sealed a partnership deal with MR PORTER.COM, the award-winning online hub for men's style, to create a unique, limited edition BMW i3. The integrated team of experts seeks to produce a sophisticated, luxury vehicle inspired by timelessness, uniqueness, and modernity.
The BMW i3, reminiscent of the classic and stylish tuxedo, comes with a superb exterior in tuxedo blue. The distinctive features on each of the numbered special editions have been handcrafted to come up with a unique finish.
The individual coating and the white accent running the chassis' length, which can all be associated with the pinstripe suit, are handcrafted by experts. BMW i Brand Management Head Stefan Ponikva claimed that the new limited edition BMW i3 demonstrates the effortless yet powerful combination of sustainability and style.
Ponikva said that the brand is highly dedicated to innovation and elegant design concepts. That’s what led to this idea of collaborating with MR PORTER. MR PORTER Managing Director Toby Bateman expressed that the company, just like BMW i, is committed to offering the best style in almost all categories.
With the team-up, MR PORTER believes that they can deliver the best class and superb quality in the automotive sector. Bateman noted, "We relish the opportunity to be (the) first to market for projects such as this."
The BMW i3, running on electric power, is an emission-free car that features the same award-winning driving experience matched with agility and a sporty look. The MR-PORTER-inspired vehicle can generate up to 170 hp and a maximum torque of 250 Nm instantly, allowing it to accelerate to 37 mph in just 3.7 seconds and to 62 mph in just 7.2 seconds.
Its lithium-ion battery offers a mile range of 80 to 100 for everyday driving. This range can increase by nearly 15 percent in both ECO PRO mode and ECO PRO+ mode.
Moreover, the BMW i3 is incorporated with an MR PORTER Essentials Travel Kit which comprises a BMW i leather hold-all and five exclusive MR PORTER items: a special edition Leica camera, a black and white London undercover umbrella, a Lock & Co. bowler hat, Cutler & Gross sunglasses, and a Phaidon City Guidebook bespoke edition.
In commemoration of the fifth anniversary of MR PORTER, a limited number of BMW i3 models will be available in the United Kingdom (UK) at £43,500 OTR. Orders will be accepted online beginning Thursday.