BMW i3 production may be increased due to strong demand

Article by Christian Andrei, on October 16, 2013

The initial demand for BMW’s i3 electric car surpassed the automaker’s expectations, possibly leading to an increase in production. BMW's Chief Financial Officer Friedrich Eichiner said that the car will go on sale in Europe next month yet but already, it has received over 8,000 orders of the battery-powered i3 compact models.

At Monday’s press conference in Amsterdam, Eichiner said that BMW hopes to sell over 10,000 units of the i3s in 2014. He also said that the company "will adjust capacity according to demand.” He said that if the demand for the model is persistent, the company will have to invest more. The industry is glad about BMW's early success. Automakers have struggled to make these new electric cars gain traction with alternative-drive vehicles even as consumers are worried about the dislike for higher prices as well as the short distance driven before it has to be recharged.

On Nov. 16, the i3 is set to go on sale in Germany. Within the first half of 2014, it will arrive in the U.S., China and Japan. The i3 is priced at 34,950 euros in Germany and will cost $41,350 in the U.S. BMW says that it anticipates that the i3 will display a good sales potential for the i3 in affluent urban regions of California, Europe and Asia. Sascha Gommel, a Frankfurt-based analyst with Commerzbank, said that it’s a “good sign” for the i3 to attract plenty of interest.

He claimed that BMW has already absorbed the research and development costs for the vehicle and that the car is profitable. This means that each car sold results to profits. Analysts said that BMW has invested at least 2 billion euros ($2.7 billion) on developing the "i" series.

BMW developed the i3 from scratch instead of converting an existing model, an approach to electric vehicles that is different from other conventional automakers. Actually, the i3 is the first car for BMW's i sub-brand. The i8 hybrid supercar is set to go on sale in 2013. It’s believed that there will soon be more models. Last July, BMW's sales chief Ian Robertson said that the brand has trademarked i1 through i9.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries