Bmw i8 will be marketed as a Porsche and Ferrari rival despite fuel efficiency

Article by Christian Andrei, on August 5, 2013

The new Bmw i8 will make its debut in production version at the 2013 Frankfurt Motor Show, which will open its doors in September and where 4WheelsNews team will be present too. The new i8 will be presented along with the smaller i3, Bmw’s take on affordable electric vehicles. If the Bmw i3 will be marketed as the perfect electric car for cities, the i8 plug-in hybrid coupe will take on the big boys such as Porsche and Ferrari.

Although the Bmw i8 is capable to get the equivalent of 80 mpg, the Bavarian manufacturer will not market the coupe as a rival of the Tesla Model S electric car. These words came from BMW of North America CEO Ludwig Willisch. "We aren't talking supertanks," said Willisch, referring to the Tesla's curb weight of 4,647 pounds.

"We are talking supercars." Bmw didn’t release yet the specifications for the i8, but the concept version weighs about 3,200 pounds. The Bmw i8 will be a 2+2 seater with gullwing doors and will go on sale in the United States in the second quarter of 2014. Despite its fuel efficiency, the i8 will compete with supercars with its looks and driving performance.

The Bmw i8 will be powered by a 1.5-liter three-cylinder turbocharged petrol engine that generates 220 hp, but also by an electric motor delivering 131 hp. With these numbers, the i8 will zoom from 0 to 60 mph (96 km/h) in less than five seconds. Pricing will start at more than $110,000 and according to sources it could go as high as $150,000.

Topics: bmw, bmw i8, porsche, ferrari

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