BMW inches closer to Mercedes’ top-seller crown in the US in 2012

Article by Anita Panait, on August 2, 2012

After seven months of selling premium cars in the United States, only 104 vehicles divide BMW and Mercedes-Benz in their quest to become the top-selling luxury carmakers in the country for 2012. From January to July 2012, Mercedes remained on top, selling 147,905 luxury vehicles in the US for a 14-percent growth.

A close second is BMW, selling 147,801 luxury cars through July for a 9.4 percent gain. BMW was the top-selling luxury carmaker in the US in 2011, edging out Mercedes by just 2,715 deliveries. BMW still found ways to sell more luxury vehicles than fierce rival Mercedes-Benz in July 2012 in the United States, despite posting a slight decline in deliveries for the month.

For July 2012, BMW posted a 0.5-percent drop in sales in the US to 21,297 units, while Mercedes logged a 1.6 percent increase to 19,311 cars and sports utility vehicles. Lexus, which was the top-seller for 2010, capped a 25-percent jump in sales to 18,235 units. Before July’s sales results, Mercedes was leading BMW by over 2,000 deliveries for the year. 

Explaining BMW’s slight decline in July 2012, Ludwig Willisch, head of the carmaker’s US unit quipped that summer is typically a time for vacations rather than car buying. He described the results for the month as satisfying, despite the unsteady economy and the very short supply of new models in BMW’s dealerships.

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