Bmw interested in De Tomaso brand

Article by Christian Andrei, on September 17, 2012

The defunct De Tomaso brand may be bought by BMW or any of the Italian companies that have participated in talks to acquire it, according to the Industry Ministry of the Italian government. BMW didn’t reveal its reasons for wanting to buy De Tomaso but it’s believed that Audi’s ownership of Lamborghini and the brand recognition for the Italian marque in the US have something to do with the interest.

In early 2012, there were attempts for this brand to recover. It had designed a 5m-long, V6-engined luxury SUV that was based on a partly aluminium structure. It was set to be produced in a factory formerly owned by Pininfarina. However, the plans didn’t prosper. In 1959, Alejandro de Tomaso founded the company in Modena. It then built its first model – small Ford-powered Vallelunga –before the arrival of Mangusta and Pantera.

They both carried strong Ford V8 engines. For more than 20 years, the Pantera’s annual production had gradually fallen. It had also assembled the luxury saloons, the Deauville and the Longchamp. From 1976 until 1993, De Tomaso was the owner of Maserati, after having taken over from Citroën. The company made a plan for the brand to experience a reinvention but these attempts failed.

The Guara mid-engined roadster and coupé were built in small figures while the Bigua coupé (styled by Marcello Gandini) turned into the Qvale Mangusta. In 2001, it was sold off to MG Rover to be restyled and turned into the MG XPower SV.

Topics: bmw, de tomaso

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