BMW introduces Triathlon Bag

Article by Christian A., on May 7, 2012

Like any other sports bag, the BMW’s new Triathlon Bag boasts multi-functionality. This bag from the Athletics Collection has many other features, too, making it a perfect sports companion, and not only for triathletes.

The carmaker worked together with sports bag specialist OGIO to develop the Triathlon Bag, which is very practical for all types of athletes. This bag is both a rucksack and a shoulder bag. It has an adjustable shoulder strap that allows you to convert it into a backpack with a comfortable padded back. You can take it anywhere you go, whether it’s to the gym, to the pool, to a mountain biking excursion, to the track, or to a camping trip. It goes along with any indoor or outdoor activity.

The Triathlon Bag makes it very easy for you to get organized and, at the same time, it leaves you plenty of time to have fun and do all the activities you like. With 80 liter of volume, the bag offers lots of space for all your stuff, plus many extra pockets and compartments to keep everything in place. With these pockets, you can separate items from each other and they don’t have to get mixed in with everything else.

For example, there’s a vented shoe compartment, an extra helmet compartment, and two glasses pockets, among others. There are also two insulated pockets that will keep your drinks hot or cold, regardless of the temperature outside. Moreover, it has three snack pockets where you can keep food and edibles for when hunger strikes. Yet another special feature of the bag is its padded and lockable compartment for your heart rate monitor and iPhone. Plus, a tarpaulin-reinforced bottom makes the robust bag stable even if you place it on uneven ground.

You would also love the fact that the BMW Triathlon Bag has another compartment where you can place your shower gel, shampoo, and other toiletries you need for an overnight trip. You can also use this compartment for your favorite magazine, for times when you want to wind down after training or workout. Then there’s a separate wet pocket, which is perfect for your used towel, your sweaty clothing, or your shower flip flops. And just in case it became dark while you’re outside, the bag’s reflective elements ensure that you will be visible to passing vehicles.

BMW’s Triathlon Bag and other BMW Athletics Collection products are now available at selected BMW dealers as well as online at

Press Release

A sports bag for any athlete. BMW Triathlon Bag from the Athletics Collection.

Multi-functionality is a critical feature for sports bags – that is why BMW has put it at the heart of its new Triathlon Bag from the Athletics Collection. The bag has lots of features which make it an ideal sports companion – and not just for triathletes. BMW worked with sports bag expert OGIO to develop this practical bag for any type of athlete. As for whether it’s a rucksack or a shoulder bag: it’s both! The Triathlon Bag’s adjustable shoulder strap lets you easily convert it into a rucksack with a comfortable padded back. Take it anywhere you need it – to the gym, to the pool, to the track or on a mountain biking excursion. It will go along with any kind of fun, indoors or out.

Warm up – Get packed without breaking a sweat!

It’s important to be organised. But don’t let it keep you from having fun. The Triathlon Bag makes it easy to get organised, leaving you plenty of time for the things you really like doing. With 80 litres of volume, it has lots of space plus lots of extra pockets for all the little things that make your workout run more smoothly. A vented shoe compartment, two glasses pockets and an extra helmet compartment keep everything in its place and make sure you stay cool before things heat up.

Training – Everything you need is to hand!

Two insulated pockets keep your drinks at the ideal temperature, even on hot days. The Triathlon Bag has three snack pockets, so you never have far to go when hunger strikes. Another special feature is the padded, lockable compartment for your iPhone and heart rate monitor. And thanks to its tarpaulin-reinforced bottom, this robust bag is stable even on uneven ground.

Cool down – Time to relax!

Another compartment provides space for your shower gel, shampoo or a favourite magazine to help you wind down after training. The separate wet pocket is the perfect place to stash your towel, shower flip flops or sweaty clothing – and it’s okay if they have to stay there a while. In case you have to travel home in the dark, the bag’s reflective elements will ensure you being visible to passing vehicles.

The BMW Triathlon Bag and other products from the BMW Athletics Collection are available now from selected BMW dealers and online at

Topics: bmw

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