BMW launches iPerformance brand for plug-in hybrids

Article by Christian Andrei, on February 18, 2016

The competition for hybrid cars just got hotter. In the company’s latest press release, BMW announced that starting July 2016, all BMW plug-in hybrid vehicles will be given the new iPerformance model designation. This move is seen as the reaping of the technological advancements gained from the BMW i concept cars experience to the BMW core brand.

In addition, the new iPerformance models will have visible reminders that they are hybrid cars. These models will serve as evidence of BMW’s commitment to a sustainable, pollution-free future of personal mobility.

These electric hybrid vehicles can be identified by the distinct BMW i logo on the front panel, blue-colored BMW I design elements in the kidney grille, and wheel hubs and the eDrive logo on the C-pillar. Initially, a total of five plug-in hybrid variants are available, covering a wide spectrum of its current lineup.

Hybrid variants of the BMW 2 Series to the BMW 7 Series representing the compact class all the way to the luxury segment ensure that the hybrid option is available to consumers who are keen to own a greener vehicle.

These initial 5 iPerformance models or hybrid variants come equipped with electric motors, battery cells and electronic control systems that have been tried and tested in the BMW i concept cars with more technology transfers planned to be introduced to production hybrid models in the near future.

Simply defined, BMW i 360 Electric is a suite of products and services that BMW came up with to make the transition from gas to electric vehicle that much easier.

These include the following:

  • BMW i Wallbox can be installed into your homes (installation service included) to provide a convenient charging area for your hybrid or purely electric vehicles. Aside from increasing the charging capacity of any hybrid vehicle belonging to the iPerformance model, the iWallbox can drastically shorten charging time which is an ingenious solution to the previous problem of lengthy charging.
  • ChargeNow is BMW’s answer to the need to power hybrids during a long drive. It basically works like a gasoline station except that there is no gasoline – owners can go to this ChargeNow stations to charge their electric cars or hybrids. It even comes with a ChargeNow card for an easy and cashless payment.
  • BMW ConnectedDrive Services is the system that BMW developed to plan trips more efficiently and much easier. This works with the BMWi Remote app and ECO ROUTE function and with this integrated system in place, you could easily plan a route that is not only efficient, but also allows you to pass by ChargeNow stations to charge your hybrids and electric cars on the way.

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