BMW is ‘cautiously optimistic’ on 2010

Article by Christian A., on August 26, 2010

BMW AG expects that the group will have a single-digit growth parallel to what the industry in general will experience. However, BMW is "cautiously optimistic" for the year 2010, according to sales chief Ian Robertson who spoke with reporters at the Detroit Auto Show.

BMW group sales increased by 10.1% in December but for the entire year, it experienced a 10.4% drop, which it says is "smaller than expected and ultimately relatively moderate."

Robertson said that the German car market as a whole would be "very challenging" in 2010 as sales could fall by as much as a million units. A government scrapping incentive scheme had given the market a huge boost however, it ran out in September.

Robertson revealed that BMW wasn't a major beneficiary of the scheme. BMW accounted for only about 22,000 of the 1.2 million to 1.3 million vehicle sales that were linked to the scheme. 

The carmakers are relying on the Chinese market, which many consider to be a bright spot of strong growth. The Chinese market, which had actually overtaken the US market in 2009 full-year sales, is expected to show high single-digit or double-digit growth this year.

Topics: bmw, sales

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries