BMW is ‘cautiously optimistic’ on 2010

Article by Christian Andrei, on August 26, 2010

BMW AG expects that the group will have a single-digit growth parallel to what the industry in general will experience. However, BMW is "cautiously optimistic" for the year 2010, according to sales chief Ian Robertson who spoke with reporters at the Detroit Auto Show.

BMW group sales increased by 10.1% in December but for the entire year, it experienced a 10.4% drop, which it says is "smaller than expected and ultimately relatively moderate."

Robertson said that the German car market as a whole would be "very challenging" in 2010 as sales could fall by as much as a million units. A government scrapping incentive scheme had given the market a huge boost however, it ran out in September.

Robertson revealed that BMW wasn't a major beneficiary of the scheme. BMW accounted for only about 22,000 of the 1.2 million to 1.3 million vehicle sales that were linked to the scheme. 

The carmakers are relying on the Chinese market, which many consider to be a bright spot of strong growth. The Chinese market, which had actually overtaken the US market in 2009 full-year sales, is expected to show high single-digit or double-digit growth this year.

Topics: bmw, sales

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