Bmw is searching for public relations help on two fronts

Article by Christian A., on November 18, 2011

BMW is in the initial phase of an extensive public-relations review to get PR help on two areas, according to a report by Advertising Age, an affiliate of Automotive News. The first area is on consumer marketing, brand communications and auto shows. Meanwhile, the second area is related to its Olympic sponsorship.

Search consultancy Roth Associates is helping in the review process. This move could hurt BMW’s 13-year relationship with Rubenstein. Stacy Morris, marketing communications manager at BMW, said, “We've managed to take a lot of time with Rubenstein without having to do the review, so it's time to review as part of our normal operating procedures."

She explained that Rubenstein was invited to be a participant in the review, which it has since accepted. Fleishman-Hillard was also invited to join the review. BMW works with the Omnicom Group agency on social media and Olympic PR. BMW sponsors U.S. Olympic and Paralympic teams through the 2016 Games.

Morris said that Fleishman-Hillard has accepted on Olympics but there’s no confirmation yet if it will be tasked to do PR for the other aspects of the business.

Morris admitted though that the firm is hesitating because of a possible conflict with General Motors Co. Morris clarified that the review is being done not because it’s not satisfied with the agencies’ performance. Rather, she said that the formal review process is being conducted as part of BMW's corporate policy on working with agencies. [source: AdAge]

Topics: bmw

If you liked the article, share on:

Comments

Recommended

British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries