Bmw is the most desired brand in China overtaking Apple, Rolex

Article by Christian Andrei, on March 16, 2011

Although many of you folks love Apple products (including 4WheelsNews team) but also luxury brands such as Rolex, it appears that China is addicted to Bmw. According to Clear Asia, a Hong Kong-based brand consultancy, Bmw is ranks first among 100 desired brands in China, overtaking Rolex, Apple but also Mercedes-Benz, Rolls-Royce and Audi.

Moreover, it appears that Bmw has a very strong and attractive brand personality in China and it is seen as “confident, exciting and sophisticated”. Regarding the other German brands, Mercedes-Benz is on 5th position while Audi on 12th.

According to the Hong Kong-based brand consultancy, Mercedes-Benz and Audi are admired, but none of the brands have the personality of Bmw. Clear Asia also conducted the same study worldwide, and Bmw is on the third place, behind Google and Apple.

Honestly to tell you, this doesn’t surprise us as Bmw has some of the best cars on the market. The latest model launched by the Bavarian manufacturer is the impressive 2012 Bmw 1-Series M Coupe.

This car is powered by an in-line 6-cylinder engine delivering 250 kW/340 bhp and a maximum torque of 450 Nm. With these numbers, the 1-Series M can sprint from 0 to 100 km/h (62 mph) in just 4.9 seconds, to 200 km/h (124 mph) in 17.3 seconds and has a top speed of 250 km/h (155 mph). Looking at this car it is no surprise to see Bmw in the top.

The BMW 1-Series M Coupe offers three choices for exterior paint finishes. Aside from Black Sapphire Metallic and Alpine White non-metallic, the Valencia Orange Metallic is exclusively available for this compact sports car that boasts of high-performance. It has a powerfully shaped front fascia, which is dominated by three large intakes that lock in cooling air for the high-performance engine. A honeycomb-structured grille covers the wide air intake at the center whereas the other two outer intakes are entirely open.

This shows that whatever situation is encountered on the track or road, a sufficient amount of cooling air enters straight to the engine cooler on the right side and supplemental coolant radiator on the left side. The greenhouse gives a sense of lightness while in profile; the strongly distinct shoulder line and its richly sculpted surfaces signify accurately controllable athleticism. The 2-door model’s wheel arches bulge out extensively at the front and rear.

Another characteristic M feature is the somewhat elongated chrome gill located on the front wheel arch. It contains the M brand logo and the side turn indicator as it forms the starting point of the character line and runs across the door handles to the rear. At the gill element, a vertical contour edge starts then extends down to the side sill. Modifying the wind tunnel has shaped the design of exterior mirrors.

They look just like the BMW M3 when they are in their basic shape. The rear of the BMW 1-Series M Coupe looks wide because of its powerful wheel arches. Horizontal lines further emphasize this impression. On the luggage compartment lid is a discreet lip spoiler that creates added downforce on the rear axle at elevated speeds. The side openings of the rear fascia look exactly like the Air Curtain intakes in the front fascia.

Dual sets of twin chrome tailpipes located towards the edges on the outside form the distinctive M visual symmetry. L-shaped rear light clusters covered with red glass produce a characteristic illumination at night. Inside, two LED-fed light banks supply the rear light.

The BMW 1-Series M Coupe comes standard with Xenon Adaptive headlamps. The round twin headlights are shortened in the upper section by a LED “eyebrow”, which lets the BMW 1-Series M Coupe have a focused look.

Topics: bmw, china, apple

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