Bmw launches first-ever user-generated iAD for the 2011 X3

Article by Christian Andrei, on November 15, 2010

Bmw of North America launched today the first user-generated iAD to promote the 2011 Bmw X3, which will make its North American debut this week at the 2010 LA Auto Show.

For those who don’t know, the iAd is Apple's new mobile advertising network, developed for iPhone and iPod touch users. Apparently, the focus of the new campaign is Bmw’s built-to-order program that will allow customers to customize their X3.

The iAd was created by , BMW’s Interactive & CRM Agency, and has three components: Dream It, Build It, Drive It.

“Dream It” - Each dream was specially selected from hundreds of real submissions on the BMW USA Facebook page over the weeks leading up to the iAd’s launch – and represent how the X3 will impact people’s lives and how they wish to make it their own. The ‘shake’ feature on iPhone and iPod touch allows users to browse each dream and various X3 color options, or tap to read the entire story.

“Build It” Here, users begin exploring some of the X3’s 70 million unique configurations on the iAd. Colors and wheels can be changed, as well as the vehicle’s angle. iPhone and iPod Touch users can even go inside and choose interior options, including a variety of trims and leathers.

By swiping, one can change the X3’s environment from a cityscape to mountains, and more, emphasizing the X3’s versatility for various lifestyles. Each action used in the iAd is completely intuitive to the general functionality of the iPhone and iPod touch.

“Drive It” Now it is time to get in the driver’s seat. To learn more about what’s in store, watch the all-new X3 in action by browsing video content and downloading images from a gallery of hi-res wallpapers.

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