BMW launches London 2012 Performance Team

Article by Christian Andrei, on January 6, 2011

The Official Automotive Partner of London 2012 has just launched the BMW London 2012 Performance Team, an initiative that backs Team GB and ParalympicsGB while they prepare for the Games on and off the field. In fact, plans are already underway to make use of BMW’s technological and performance expertise.

The first 12 athletes who have joined the BMW London 2012 Performance Team include medal prospects Tom Daley, Louis Smith and Ellie Simmonds as well as 2012 hopefuls Jonathan Brownlee and Giles Scott.

In the next several months, more athletes are expected to be a part of the team. The athletes who are part of the BMW London 2012 Performance Team will share key moments and exclusive insights into their preparation for the London 2012 Olympic and Paralympic Games on their home soil. We can follow each athlete’s preparation journey at www.bmw.co.uk/London2012.

Team GB diver Tom Daley shared during the launching held at Greenwich’s Royal Observatory that his desire to win a gold medal at the London 2012 Olympics is no secret. Daley adds that what he plans to do on the actual day of the competition will be as important as the days that lead to it.

He added that he is motivated that his training is being supported by the BMW London 2012 Performance Team. With this kind of support, Daley hopes to be able to reach his dreams and even pass his driving test. He is more than excited to be in a MINI, Daley concluded.

Meanwhile, BMW UK Managing Director Tim Abbott revealed that the company’s position as the most sustainable automaker makes it the best and natural partner for the 2012 Olympic Games and the 2012 Paralympic Games. With its Efficient Dynamics programme, the company offers vehicles that, while having low CO2 emissions and displaying amazing fuel efficiency, continues to give great performance. This is the same expectation many have on athletes when it comes to performance and energy efficiency, Abbot continued.

The company is more than happy to launch the BMW London 2012 Performance Team and is looking forward to supporting the athletes in their preparation of the London 2012, he added. The company was selected as the Official Automotive Partner for the London 2012.

With the brand’s sustainability, the company knows it will be able to deliver Games that are sustainable. As part of the agreement, BMW will be supplying a wide variety of vehicles that include hybrids, electric vehicles, Efficient Dynamic diesel cars, motorcycles, and even bicycles. In particular, the electric and hybrid vehicles have CO2 emissions ratings that are even lower than the 120 g/km LOCOG target.

All of these vehicles will have a significant role to play in the Games and will support the Olympic and Paralympic events, in addition to helping transport officials, athletes, and the media. The BMW 2012 Performance Team will also be provided with vehicles aimed at supporting them as they prepare for the Games. In addition to the BMW London 2012 Performance Team, MINI dealers and BMW dealers will be supporting athletes all throughout the UK by being able to link the athletes with their respective local areas.

Press Release

BMW Drive to London 2012 weekend

Today BMW, the Official Automotive Partner of London 2012, announced the launch of the BMW London 2012 Performance Team. An initiative designed to provide Team GB and ParalympicsGB with support as they prepare for the Games on and off the field, with plans already underway to utilise BMW’s technological and performance expertise.

The first twelve athletes have joined the BMW London 2012 Performance Team ranging from medal prospects Tom Daley, Louis Smith and Ellie Simmonds to 2012 hopefuls Jonathan Brownlee and Giles Scott. More athletes will join the Team over the coming months and will be announced in due course.

As part of the BMW London 2012 Performance Team, athletes will share key moments and unique insights into their preparation for the London 2012 Olympic and Paralympic Games on their home soil. Members of the public will have the chance to follow the athlete’s preparation journey at www.bmw.co.uk/London2012.

Speaking from the launch at the Royal Observatory, Greenwich, Team GB diver Tom Daley said, “It’s no secret that I’ll be looking to win a gold medal at London 2012 but what I do in the run up to the Games, is as important as what I do on the day itself. Having the support of the BMW London 2012 Performance Team throughout my training will help to drive me towards my dream and hopefully to pass my driving test this year too – I can’t wait to get into my MINI!”

Tim Abbott, Managing Director of BMW UK said, “Our position as the world’s most sustainable automotive company makes us a natural partner for a sustainable Olympic and Paralympic Games in 2012. Our Efficient Dynamics programme means our cars are extremely fuel efficient, with low CO2 emissions, while still delivering great performance – just like our athletes who strive for maximum energy efficiency and performance. That’s why we’re delighted to be launching the BMW London 2012 Performance Team and we look forward to supporting these athletes as they prepare for London 2012.”

Chosen by London 2012 as the Official Automotive Partner, BMW’s sustainability credentials will help London 2012 deliver a sustainable Games. As part of the partnership, BMW will supply a range of Efficient Dynamic diesel cars, hybrids and electric vehicles, achieving average CO2 emissions below the LOCOG target of 120g/km, as well as bicycles and motorcycles.

These vehicles will play a key part in the smooth running of the Games, supporting Olympic and Paralympic events and transporting the athletes, officials and media. The BMW 2012 Performance Team will also benefit by being provided with vehicles to support them in their preparation for the Games.

Alongside the BMW London 2012 Performance Team, BMW and MINI dealers will also support athletes across the UK by linking with athletes in their local areas.
To find out more about the BMW Performance Team and to view the athletes performance moments visit www.bmw.co.uk/London2012.

Topics: bmw, uk

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