BMW logs 5.2% jump in sales in February 2015

Article by Christian Andrei, on March 14, 2015

The BMW brand posted a 5.2-percent surge in sales in February to 131,416 vehicles to outsell both Audi and Mercedes-Benz. The surge was boosted by a 46-percent jump in sales for its X5 large SUV to 12,916 units. The carmaker also logged high demand for its news models like the 2-series minivan model line (7,302 global deliveries), and the X4 crossover.

Audi (260,250 units) managed to stay ahead of BMW brand (255,981) after two months of global sales in 2015. Mercedes is still at a striking distance with global deliveries of 246,135 in the January-February period. Both Mercedes and Audi are aiming to topple BMW as the world’s best-selling luxury brand by the end of the decade.

To do this, Audi has unveiled plans to invest EUR24 billion ($27 billion) on new models and expand production in the next five years. Mercedes, meanwhile, is launching this year the new GLE coupe crossover aimed at the BMW X6. BMW, however, met some challenges in China, as its dealers halted orders following a dispute over sales targets and bonuses.

Despite that hurdle, BMW remains positive in achieving a fifth straight record in annual deliveries, as supported by new products like the 2-series and 4-series model lines and the new X4. The BMW Group – including the BMW, Mini and Rolls-Royce brands – posted a surge of 7.6 percent to 151,952 vehicles for February – a new record for the month.

The group’s February record was backed by strong sales of Mini models and in Germany and North America. Sales at Mini jumped 27 percent in February to 20,303 units, led by the new Mini hatchback.

Mini sold 70 percent more of its three-door version of the hatchback globally to 7,877 units in February. "We've had a good start to the year,” remarked Ian Robertson, BMW board member responsible for sales and marketing, in a statement.

Topics: bmw, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Now that Lamborghini is set to bring a “more aggressive” Aventador, it only makes sense that it will be given a name. Seeing how it goes, perhaps we won’t be...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries