BMW logs record March sales, trims Mercedes-Benz 2014 lead

Article by Andrew Christian, on April 6, 2014

The BMW brand logged a record March sales in the United States, allowing the carmaker to trim the lead of current leader Mercedes-Benz for the year-to-date. BMW posted a 19-percent jump in sales in March 2014 to 32,107 vehicles, boosted by its mid-size sedans and SUVs. BMW logged a combined 14-percent jump in deliveries for its 3- and 4-series vehicles to 10,120 units and a 46-percent hike in deliveries for the X3 SUVs to 4,430.

On the other hand, Mercedes logged an 11-percent leap in deliveries last month to 27,401 vehicles, boosted by its S-class sedan and the GLK entry-level SUV, according to a statement from the carmaker. Mercedes almost doubled US sales of the S-class to 2,299 units in March.

It also posted a 24-percent leap in deliveries for the GLK to 3,345 units. BMW’s strong numbers in March allowed it to trim Mercedes’s lead to 237 vehicles at, from 4,943 at the end of February. BMW was the best-selling luxury carmaker in the US in 2011 and 2012, but was dethroned by Mercedes in 2013.

In terms of reported sales, Mercedes outdid BMW by 3,254 units in 2013. But in terms of vehicle registrations, Mercedes outdid BMW by 2,270 units last year, according to researcher R.L. Polk & Co. The numbers exclude Daimler’s cargo vans and Smart cars and BMW’s Mini brand, since they aren’t luxury vehicles.

Topics: bmw, sales, mercedes-benz

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