Bmw M1 and a 3.0 CSL to be sold by Bonhams auction house

Article by Christian Andrei, on September 16, 2010

Two of the most iconic BMW classic cars are to go up for auction this October at Bonhams Auction House, Dubai. BMW has partnered with the British Auctioneers previously when they put up the largest private collection of classic BMW motorcycles at the BMW Museum in Munich.

This venture was a success and so the two companies are joining together again but this time, it’s all about classic cars. Taken from BMW’s own collection, the rare BMW M1 and BMW 3.0 CSL will be up for grabs.

It is unusual to have the opportunity to buy such classics and so there is great interest at this auction. It’s the first time ever that BMW will put anything up for sale from its Classic Collection. Appreciating the importance of BMWs automotive heritage, BMW Classic expanded the famous and traditional BMW Classic Centre which carries out restoration work on classic BMWs.

Understanding the importance of the historic and the present, Karl Baumer, Director of BMW Classic told us “Buying and selling classics is as much a part of our new range of series as the consignment of classics and advice on buying.” In the 1990s BMW Mobile Tradition, as it was then known, began the delicate and painstaking restoration of the BMW M1 and BMW 3.0 CSL.

The company changed hands to then become known as BMW Classic and the restorative work continued. When finished, the vehicles made star appearances at events such as the Concorso d’Eleganza Villa d’Este. BMW is confident that the sale is a move in the right direction and that the auction will be a success.

BMW did not choose to auction these collectables in Dubai by chance. Ralf Vierlein, General Manager Sales and Aftersales at BMW Classic recognised that Dubai is a growth area when it comes to BMW and classic cars. He told us it was a region where they see a “great deal more potential.”

Press Release

BMW Classic branches out into classic car trade

BMW Classic is offering classic BMW automobiles for sale. A BMW M1 and a BMW 3.0 CSL are to be sold by Bonhams auction house in Dubai this October. The two rarities hail from the company’s own collection and rank among the icons of BMW’s automotive heritage.

The auction sale marks BMW Classic’s next step on its path towards customer orientation. Following the expansion of the historic workshop into the BMW Classic Center, which carries out restoration work on customer vehicles, further business segments are being broached: “Buying and selling classics is as much a part of our new range of services as the consignment of classics and advice on buying,” says Karl Baumer, Director of BMW Classic. “The auction of these two automobiles is our first move in that direction.” Since the 1990s, both the BMW M1 and the BMW 3.0 CSL have been owned by BMW Classic, and its forerunner BMW Mobile Tradition, where they were progressively restored and made public appearances at special events like the Concorso d’Eleganza Villa d’Este.

The auction of these two cars by Bonhams in Dubai will be the first time any model from the company’s own collection has been put up for sale. “I have no doubt that, for this debut, we have made the right choice in terms of the location and our partners,” declares a confident Baumer. Further purchases and sales will follow. “Documenting BMW’s heritage and our deployment potential for events naturally form the spearhead of our collection strategy, but beyond that we want to give BMW enthusiasts the opportunity to purchase classics directly from the manufacturer in Munich,” explains Ralf Vierlein, General Manager Sales and Aftersales at BMW Classic. “At the same time we are consolidating our presence in the Middle East – a region where we see a great deal more potential specifically on the classic car front,” adds Vierlein.

The partnership with renowned British auctioneers Bonhams began last November, when they placed the world’s largest private collection of classic BMW motorcycles under the hammer at the BMW Museum in Munich.

Topics: bmw, classic car, auction

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