BMW M3 in Munchner Wirte livery will be unveiled during Oktoberfest in Munich

Article by Andrew Christian, on September 17, 2015

BMW M GmbH will be unveiling a BMW M3 (F80) in “Münchner Wirte” livery to celebrate its connection with the city of Munich as well as with motor sports. The unveiling event will coincide with the ongoing Oktoberfest celebration in the city.

The one-off vehicle’s livery design can be traced back to the iconic BMW M1 Procar from 1981, featuring a Bavarian-style façade painting, blue-and-white twisted cords, a roast chestnut seller and the Wiesn-Schänke beer tent at the Oktoberfest.

The livery design also features depictions of various city landmarks like the Olympic Stadium, Frauenkirche church and Siegestor, as well as BMW’s headquarters. Reviving this distinct livery design on the BMW M3 is no other than Walter Maurer, who is the same designer who created such artwork for the BMW M1 Procar “Münchner Wirte” 34 years ago.

He remarked that while the BMW M1 Procar and the BMW M3 are very different, it was “surprisingly straightforward” to repaint the design from to the four-door BMW M3 from the two-door BMW M1. Aside from having the same livery design, the BMW M3 “Münchner Wirte” and BMW M1 Procar “Münchner Wirte” also have other things in common.

For instance, both are products of BMW M GmbH’s racing expertise and experience.

According to Maurer, the plan to wrap a BMW vehicle with this very special livery was first discussed between him, his friends, Munich restaurateurs Putzi Holenia and Karl Heckl and Dirk Henning Strassl, who was then chief of BMW’s press department.

Indeed the plan became a reality and just a few weeks later, the livery design was already on the BMW M1 Procar “Münchner Wirte” that was then taking part in the GT class at the Le Mans 24-hour race. During the race, BMW M1 Procar “Münchner Wirte” was driven by Prince Leopold of Bavaria, Christian Danner and Peter Oberndorfer.

It gained a lot of attention during the race and pictures of the BMW M1 Procar “Münchner Wirte” back then are still circulating online. The BMW M1 Procar saw action in the BMW Procar championship, the Le Mans 24-hour race and a number of national championships between 1979 and 1986.

On the other hand, the BMW Procar championship was considered as the world’s fastest single-make race series in 1979 and 1980, known as the undercard of the Formula One grand prix in Europe.

Powertrain

Additionally, both cars are powered by a six-cylinder in-line engine with four-valve technology and both are featured in a rear-wheel drive configuration.

More than three decades ago, found deep inside the core of the BMW M1 Procar was an engine capable of developing 345 kW (470 hp) that allowed the two-door racer to accelerate from zero to 100 km/h (62 mph) in just 4.5 seconds and to achieve a top speed of 310 km/h (193 mph).

Serving as the heart of the BMW M3 is the M TwinPower Turbo engine that could produce up to 317 kW (431 hp).

This allows the sports sedan (featuring M Driver’s Package and M Double Clutch Transmission with Drivelogic) to accelerate from zero to 100 km/h (62 mph) in just 4.1 seconds and achieve a max speed of 280 km/h (174 mph).

With the same powertrain and package, the BMW M3 consumes 8.3 liters of fuel per 100 km (34.0 mpg imp) and emit 194 grams of carbon dioxide per kilometer.

Press Release

Oktoberfest date for one-off BMW M3 “Münchner Wirte”

BMW M GmbH is set to unveil a BMW M3 in “Münchner Wirte” livery to coincide with this year’s Oktoberfest in Munich (19 September – 4 October). The one-off car will underscore the company’s ties with motor sport in general and the city of Munich in particular.

The livery design of the BMW M3 “Münchner Wirte” harks back to that of the legendary BMW M1 Procar from 1981, complete with Bavarian-style façade painting and blue and white twisted cords, along with depictions of Munich landmarks (such as the Olympic Stadium, Siegestor, Frauenkirche church and BMW’s headquarters – the “four-cylinder” building), a roast chestnut seller and the Wiesn-Schänke beer tent at the Oktoberfest.

Walter Maurer is responsible for bringing the design back to life on the current BMW M3. The designer, whose close relationship with BMW dates back several decades, created the livery for the BMW M1 Procar “Münchner Wirte” and painted it on by hand 34 years ago. “Although the two cars are very different, it was surprisingly straightforward to carry over the design from the two-door BMW M1 racer to the four-door BMW M3 Sedan,” reports Maurer.

More in common than you might think.

The new BMW M3 “Münchner Wirte” and BMW M1 Procar “Münchner Wirte” have more in common than just their eye-catching exteriors: both cars offer the benefits of a six-cylinder in-line engine with four-valve technology, rear-wheel drive and the vast pool of racing expertise amassed by BMW M GmbH. The engine powering the BMW M1 Procar racing machine developed 345 kW/470 hp, enabled acceleration from 0 to 100 km/h (62 mph) in 4.5 seconds and powered the car to a top speed of 310 km/h (193 mph).

The cutting-edge M TwinPower Turbo engine in the BMW M3 comes close in terms of power, producing 317 kW/431 hp to propel the sports sedan to a maximum 280 km/h (174 mph) when the M Driver’s Package is specified and teaming up with the M Double Clutch Transmission with Drivelogic to deliver a 0 to 100 km/h (62 mph) time of just 4.1 seconds (fuel consumption combined: 8.3 l/100 km [34.0 mpg imp]; CO2 emissions combined: 194 g/km)*.

The BMW M3 “Münchner Wirte” will be on display at BMW Welt during the Oktoberfest.

So how did the idea come about in the first place? “I hatched the plan to turn this very special artwork into reality in 1981, together with my good friends and long-established Munich restaurateurs Putzi Holenia and Karl Heckl, and the then head of the BMW press department, Dirk Henning Strassl,” explains Maurer. A few weeks later the BMW M1 Procar “Münchner Wirte” was lining up in the GT class at the Le Mans 24-hour race, where driving duties were shared by the three-strong line-up of Prince Leopold of Bavaria, Christian Danner and Peter Oberndorfer. The car’s special design attracted a great deal of attention and captured the imagination of many who saw it, as reflected in the number of pictures now posted online.
Historical background.

The BMW Procar championship represented arguably the world’s fastest and most spectacular single-make race series in 1979 and 1980. The races were held on the undercard of the Formula One grands prix in Europe. As well as its exploits in the Procar series, the BMW M1 Procar also saw action in the Le Mans 24-hour race and various national championships, including the DRM series (German Racing Championship) between 1979 and 1986.

Topics: bmw, bmw m3, sedan

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