Bmw, Mercedes-Benz to take on Ford in the race for tech-savvy drivers

Article by Christian Andrei, on April 28, 2011

BMW’s 5-series sedan will be perfect for the tech-savvy drivers and passengers. BMW and Daimler AG have wanted to add Internet and smartphone access to their vehicles as part of their advocacy to save the environment as well as to satisfy the consumer addiction to mobile devices. They intend to take advantage of the shift from horsepower to advanced gadgets.

In Munich, BMW sales chief Ian Robertson said that mobile connectivity plays a big role in their lives. He said that the services will continue to grow as it’s a “component of a competitive advantage."

Luxury carmakers have been slow at embracing the new technology due to worries about safety. Apple Inc.'s iPhone is being fashioned as a selling point instead of playing up the implications of rising oil prices. Mercedes started to offer Internet access in vehicles for the first time this year with the upgraded C-Class and revamped SLK roadster.

Last month, BMW presented a smartphone application that enables iPhone users to get access to playlists and they’re also permitted to browse tweets. This summer, Audi is expected to add real-time traffic data to its navigation service in Europe.

Anil Valsan, an analyst at Ernst & Young's automotive center in London, said that the rolloutof services was delayed. Valsan explained that luxury carmakers were concerned about limiting the flow of information in the car to preserve the brand experience.

Topics: bmw, ford, mercedes-benz

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