Bmw, Mercedes-Benz to take on Ford in the race for tech-savvy drivers

Article by Christian Andrei, on April 28, 2011

BMW’s 5-series sedan will be perfect for the tech-savvy drivers and passengers. BMW and Daimler AG have wanted to add Internet and smartphone access to their vehicles as part of their advocacy to save the environment as well as to satisfy the consumer addiction to mobile devices. They intend to take advantage of the shift from horsepower to advanced gadgets.

In Munich, BMW sales chief Ian Robertson said that mobile connectivity plays a big role in their lives. He said that the services will continue to grow as it’s a “component of a competitive advantage."

Luxury carmakers have been slow at embracing the new technology due to worries about safety. Apple Inc.'s iPhone is being fashioned as a selling point instead of playing up the implications of rising oil prices. Mercedes started to offer Internet access in vehicles for the first time this year with the upgraded C-Class and revamped SLK roadster.

Last month, BMW presented a smartphone application that enables iPhone users to get access to playlists and they’re also permitted to browse tweets. This summer, Audi is expected to add real-time traffic data to its navigation service in Europe.

Anil Valsan, an analyst at Ernst & Young's automotive center in London, said that the rolloutof services was delayed. Valsan explained that luxury carmakers were concerned about limiting the flow of information in the car to preserve the brand experience.

Topics: bmw, ford, mercedes-benz

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries