The marketing departments of BMW of North America and Mini USA are making a few personnel changes. Starting Dec. 1, Tom Salkowsky, aged 40 and is currently manager of corporate communications for BMW, will become manager of Mini marketing.
Salkowsky replaces Trudy Hardy, aged 41, who will serve as manager of BMW marketing communications. Hardy is the replacement for Patrick McKenna, aged 41, who will be the head of Mini’s product strategy and motor experiences department.
Salkowsky is tasked to market the Mini brand in the US. It was in 1996 that he joined BMW as a management associate. In 2000, he became manager of BMW’s M brand and motorsports marketing and in 2003, he was promoted to manager of experiential marketing for BMW.
He has held his current position since 2008. Hardy is tasked to oversee BMW’s national, event and direct marketing as well as Internet, consumer communications and conquest and loyalty activities.
In 2001, Hardy joined BMW as communications manager for the Mini brand. In 2003, she was appointed BMW’s aftersales marketing communications manager and returned to Mini as manager of Mini marketing in 2005. [via autonews - sub. required]