Bmw, MINI making changes in their marketing departments

Article by Christian A., on November 1, 2010

The marketing departments of BMW of North America and Mini USA are making a few personnel changes. Starting Dec. 1, Tom Salkowsky, aged 40 and is currently manager of corporate communications for BMW, will become manager of Mini marketing.

Salkowsky replaces Trudy Hardy, aged 41, who will serve as manager of BMW marketing communications. Hardy is the replacement for Patrick McKenna, aged 41, who will be the head of Mini’s product strategy and motor experiences department.

Salkowsky is tasked to market the Mini brand in the US. It was in 1996 that he joined BMW as a management associate. In 2000, he became manager of BMW’s M brand and motorsports marketing and in 2003, he was promoted to manager of experiential marketing for BMW.

He has held his current position since 2008. Hardy is tasked to oversee BMW’s national, event and direct marketing as well as Internet, consumer communications and conquest and loyalty activities.

In 2001, Hardy joined BMW as communications manager for the Mini brand. In 2003, she was appointed BMW’s aftersales marketing communications manager and returned to Mini as manager of Mini marketing in 2005. [via autonews - sub. required]

Topics: bmw, mini, marketing

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries