Bmw, MINI making changes in their marketing departments

Article by Christian A., on November 1, 2010

The marketing departments of BMW of North America and Mini USA are making a few personnel changes. Starting Dec. 1, Tom Salkowsky, aged 40 and is currently manager of corporate communications for BMW, will become manager of Mini marketing.

Salkowsky replaces Trudy Hardy, aged 41, who will serve as manager of BMW marketing communications. Hardy is the replacement for Patrick McKenna, aged 41, who will be the head of Mini’s product strategy and motor experiences department.

Salkowsky is tasked to market the Mini brand in the US. It was in 1996 that he joined BMW as a management associate. In 2000, he became manager of BMW’s M brand and motorsports marketing and in 2003, he was promoted to manager of experiential marketing for BMW.

He has held his current position since 2008. Hardy is tasked to oversee BMW’s national, event and direct marketing as well as Internet, consumer communications and conquest and loyalty activities.

In 2001, Hardy joined BMW as communications manager for the Mini brand. In 2003, she was appointed BMW’s aftersales marketing communications manager and returned to Mini as manager of Mini marketing in 2005. [via autonews - sub. required]

Topics: bmw, mini, marketing

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries