BMW of North America names Dan Creed as head of marketing

Article by Christian A., on September 17, 2010

BMW of North America announced today that it named Dan Creed, currently vice president, the new vice president for marketing and product planning & strategy. Creed replaces Jack Pitney, who died last month in an accident.

As a result, Russ Lucas, currently manager at Bmw pre-owned sales will become the new vice president – East Region with overall responsibility for sales, marketing, aftersales and dealer development activities in the 12 state Northeast Region which includes the New York metro area.

The Northeast Region is currently the largest sales area for Bmw, and has 93 BMW and 24 MINI dealers. For those who don’t know, Dan Creed joined the Bmw Group back in 1996 as training manager for marketing and sales at Bmw Canada.

Then, he was appointed as national marketing manager in 1997 and quickly became national sales manager in 1999. In 2005, Creed was appointed to lead the Southern Region of Bmw North America. Currently, he is responsible for all service, parts, accessories and lifestyle merchandise for the BMW and MINI brands in the United States.

Dan Creed is clearly the right person to step into the role because he has serious marketing, sales and aftersales experience and has worked closely with our retail network in developing effective relationships,” said Jim O’Donnell, President of BMW of North America. “Likewise, Russ has shown impressive results in the field and in his previous regional experience. He brings the fresh ideas and creativity needed to lead sales in our largest region.

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries