BMW of North America announced today that it named Dan Creed, currently vice president, the new vice president for marketing and product planning & strategy. Creed replaces Jack Pitney, who died last month in an accident.
As a result, Russ Lucas, currently manager at Bmw pre-owned sales will become the new vice president – East Region with overall responsibility for sales, marketing, aftersales and dealer development activities in the 12 state Northeast Region which includes the New York metro area.
The Northeast Region is currently the largest sales area for Bmw, and has 93 BMW and 24 MINI dealers. For those who don’t know, Dan Creed joined the Bmw Group back in 1996 as training manager for marketing and sales at Bmw Canada.
Then, he was appointed as national marketing manager in 1997 and quickly became national sales manager in 1999. In 2005, Creed was appointed to lead the Southern Region of Bmw North America. Currently, he is responsible for all service, parts, accessories and lifestyle merchandise for the BMW and MINI brands in the United States.
“Dan Creed is clearly the right person to step into the role because he has serious marketing, sales and aftersales experience and has worked closely with our retail network in developing effective relationships,” said Jim O’Donnell, President of BMW of North America. “Likewise, Russ has shown impressive results in the field and in his previous regional experience. He brings the fresh ideas and creativity needed to lead sales in our largest region.”